Is the Future of Events a Hybrid of the Past and Present?

Posted by Lauren Farrell on June 4

Events have always been a primary thread through every aspect of our lives. From concerts and games to conferences and trade shows, many of us spend a significant amount of time attending various in-person events, until recently when the pandemic forced us to move almost everything, online. But were virtual experiences and the demand for them something on track to become popular already – or did the current pandemic force them to become more common than they ever would have been?

Read More

Topics: B2B Marketing, Trade Shows, Maverick of Marketing, Virtual Tradeshow

Five Reasons Why Live Video Drives More Engagement

Posted by MarketScale on April 24

The way consumers approach entertainment is increasingly being driven by live video. 

Though sports have leveraged the power of “you had to be there” for years (in 2019, 14 of the top 20 primetime telecasts were sports), today’s digital-native consumers come to expect live, as-it-happens looks at everything they want to consume. 

And B2B is no different. 

Read More

Topics: B2B Marketing, B2B Content Strategy, Live Stream, Live Broadcast, Live Video

B2B Companies Should Build Media Brands to Offset Cancelled Events

Posted by MarketScale on April 16

Before 2020, B2B industry events spend was on pace to create a $20 billion annual market. Industry events and trade shows bring the perfect fusion of education, collaboration and sales. Leads, product demonstrations—business growth. Deals are closed, terms are discussed and innovation reigns.

Read More

Topics: B2B Marketing, B2B Content, Content Strategy, B2B Markets, Digital Marketing, Media

How to Grow your Business with Podcasts

Posted by Taylor Raglin on March 27

We are seeing the biggest shift in B2B history toward remote work, and remote communications. What used to be an in-person meeting is now a videoconference. What used to be a speech at a conference is now a live video. And what used to be an interview is now a podcast.

Read More

Topics: B2B Marketing, B2B Content, Digital Marketing, Podcasts, Remote Work

B2B Has Officially Gone Live: Live Video is the Marketer’s Go-To Answer

Posted by Taylor Raglin on March 19
Cancelled events , postponed trade shows and restrictions on travel have put unprecedented  demands on marketers, challenging companies to maintain critical sales and marketing communication remotely.
Read More

Topics: B2B Marketing, B2B Content, B2B Digital Marketing, Marketing and Sales, Online Learning, Live Broadcast, Virtual Tradeshow, B2B, Brandlive

Is Individualized, Account-Based Marketing Here to Stay or Just a Passing Trend?

Posted by Lauren Farrell on March 19

Account-based marketing is a simple concept – when companies decide to leverage the strategy, they treat individual prospects and customers as their own markets, providing individualized content, campaigns and more.

Read More

Topics: B2B Marketing, STrategy, B2B Digital Marketing, Maverick of Marketing, B2B, ABM, COVID

MarketScale Named 67th Fastest Growing Private Company in Texas by Inc.

Posted by Lauren Farrell on March 17

Inc. released its inaugural list of fastest growing private companies in Texas, naming MarketScale 67th. With growth of 220% in just two years, we are incredibly proud to help lead our industry in our home state.

Read More

Topics: Thought Leadership, B2B Marketing, B2B Content, B2B Digital Marketing, MarketScale B2B News, Publications

MarketScale’s ‘Made in America’ Earns Platinum AVA Digital Award

Posted by Taylor Raglin on February 6

Made in America - A MarketScale Original Series, provides an intimate look at companies across the United States manufacturing at home, integrating with their local communities and changing the shape of the American economy. We are proud to be named a Platinum Award Winner for the series, by the AVA Digital Awards.

Read More

Topics: Video, B2B Marketing, Video Marketing, Original Series, Video Production

The Divide Between Sales and Marketing: Is it just a Stereotype?

Posted by Lauren Farrell on January 21

Expectations drive the stereotypes that often divide sales and marketing departments. Sales expects marketing to create a simple message and deliver qualified leads, and marketing thinks sales wants them to do the work while they travel and entertain.

These assumptions complicate things. But is the divide overhyped?

Read More

Topics: B2B Marketing, B2B Digital Marketing, Marketing and Sales, Maverick of Marketing, Sales Enablement

Experience, Innovation and Disruption In Retail: the 2020 Vision at NRF

Posted by Taylor Raglin on January 7

As a new decade dawns, it’s time to look at how identifying a vision for your business can set you up for continued success in 2020 and beyond.

Read More

Topics: Thought Leadership, B2B Marketing, B2B Industry News, B2B Market, Retail

Recent Posts

Posts by Topic

see all