Tomorrow is Too Late: Why You Need Content Today

Posted by Michael Aleman on August 9

Across every industry, there are different rules to play by every aspect of business. When it comes to content some markets react and engage differently with various types of content, and find different forms more easily used to educate and digest.

No matter the differences in how content is consumed, one thing rings true across every industry and within every business: content is king.

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Topics: B2B Marketing, Sales Cycle, Content Strategy, Content Marketing, Marketing and Sales, B2B Content Strategy

Elevating Production: Searching for a  Video Leader

Posted by Lauren Farrell on July 23
Providing a creative solution and executing it is what makes marketing campaigns stand out. The ability to connect with a target audience through captivating and detailed storytelling makes video an incredibly valuable asset to brands.
 
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Topics: Video, B2B Marketing, Hiring

Growing Our Operation: Searching for a Data-Driven Senior Operations Leader

Posted by Lauren Farrell on July 16

Innovation is what pushes businesses forward, and in today's technology driven world, leaders that innovate drive progress across organizations. At the heart of most companies is Operations, a department that efficiently and effectively manages complex processes across every part of the business.

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Topics: B2B Marketing, Data & Analytics, Hiring, Operations

Exploring Careers: Searching for A Savvy Business Development Leader

Posted by Lauren Farrell on June 21

Business Development Director

Historically, Business to Business (B2B) marketing has lived up to the stereotype of being stale and dry. While often lacking the creativity that is often found in Business to Consumer (B2C) marketing, a new era has arrived across all industries of B2B. With a disruptive mindset, and a focus on engaging prospects and audiences with information and educational, inspiring stories, marketers today are removing the stereotype that once existed. From creative storytelling in video, to the prominent use of infographics and podcast shows, marketing is rapidly changing in B2B.

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Topics: B2B Marketing, Marketing and Sales, Hiring

Winning at the Sport of Content Marketing with Nick Bruce of MarketScale

Posted by Kevin McInerny on January 31
 

As the Super Bowl approaches, the single most important game in the National Football League and one of the most iconic sporting events in the world, we can see just how alike sports and marketing really are. How are these teams preparing for the biggest game of the year? They are using their data to develop a winning strategy that gives them their competitive edge. They are watching film and seeing which plays will be successful against their opponents. Content marketing, surprisingly to some, should be treated in the same fashion.

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Topics: Thought Leadership, B2B Marketing, Content Marketing, Content Marketing Statistics, B2B Content Strategy

University of South Florida Marketing Professor Mark Bender, Ph.D. Discusses Digital Marketing for Digital Platforms & Beyond

Posted by Daniel Litwin on December 18

 

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Topics: B2B Marketing, B2B Digital Marketing, Digital Marketing

University of San Francisco Professor Ryan Langan, Ph.D. Discusses the Ways the Medium Impacts the Message

Posted by Daniel Litwin on December 7
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Topics: B2B Marketing, Digital Marketing, Continuing Education

High Tech Lighting To Help Serve Hospitals

Posted by Denis McInerny on January 24

The Internet of Things is starting to play an important role in hospital lighting and control systems. LED technology is expected to leverage the Internet of Things (IoT) for smart building solutions. As a result, hospitals are changing from legacy systems to LED systems that offer varying levels of automation. LED light sources are able to fine-tune both the light levels and types of lighting needed in health care facilities.

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Topics: B2B Marketing, Building Management, B2B Content Strategy

Animated Explainers: Promoting differentiators while lowering sales costs

Posted by Denis McInerny on July 31

Video is on the rise in business, and animation is no longer reserved for television or the silver screen. Forty-five percent of businesses who use video say they have an explainer video on their home page. Of these businesses, 83 percent say their home page explainer video is effective.

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Topics: B2B Marketing, animation

Content Marketing with 3D Product Animation

Posted by Denis McInerny on July 11

B2B marketers are leveraging new mediums to demonstrate their technology, premium differentiators, and profitably grow within key markets. We work in a digital world with every brand's constant stream of content competes across platforms ranging from social media, to blogs and industry events. No matter what industry you are in, it's important for your brand to have a regular schedule of video, social media, and anything possible to engage with your customers and prospects. But the reality is that some products require marketers to go to greater lengths to explain. Some products jump off the page and demand an awesome video while others may require more technical content demonstrating specifications, features and engineering detail. What is the solution for these more technical products? 

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Topics: B2B Marketing, B2B Content Strategy, animation, 3D

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