As the Super Bowl approaches, the single most important game in the National Football League and one of the most iconic sporting events in the world, we can see just how alike sports and marketing really are. How are these teams preparing for the biggest game of the year? They are using their data to develop a winning strategy that gives them their competitive edge. They are watching film and seeing which plays will be successful against their opponents. Content marketing, surprisingly to some, should be treated in the same fashion.
The Internet of Things is starting to play an important role in hospital lighting and control systems. LED technology is expected to leverage the Internet of Things (IoT) for smart building solutions. As a result, hospitals are changing from legacy systems to LED systems that offer varying levels of automation. LED light sources are able to fine-tune both the light levels and types of lighting needed in health care facilities.
Video is on the rise in business, and animation is no longer reserved for television or the silver screen. Forty-five percent of businesses who use video say they have an explainer video on their home page. Of these businesses, 83 percent say their home page explainer video is effective.
B2B marketers are leveraging new mediums to demonstrate their technology, premium differentiators, and profitably grow within key markets. We work in a digital world with every brand's constant stream of content competes across platforms ranging from social media, to blogs and industry events. No matter what industry you are in you want your brand to have a regular schedule of video postings, social media, and anything possible to engage with your customers and prospects. But the reality is that some products require marketers to go to greater lengths to explain. Some products jump off the page and demand an awesome video while others may require more technical content demonstrating specifications, features and engineering detail. What is the solution for these more challenge marketing opportunities?
Last week, MarketScale supported its wide range of customers in the Professional AV market at InfoComm 2017 in Orlando, Florida. It was a dazzling display of the future of AV for MarketScale partners such as Premier Mounts.
Last week, MarketScale participated in NeoCon 2017, supporting customers, creating engaging content and learning the latest the design market has to offer.
B2B brands often lag behind their B2C counterparts in the adoption of marketing trends. With longer sales cycles, a higher degree of variability in customer needs and more complex and technical products, it’s only natural that B2B businesses sometimes employ different strategies to market their products.
Identifying the trends that are the best candidates for the B2C to B2B crossover is a challenge every marketing director and VP faces, but sometimes one comes along that is an even better fit in the B2B landscape than the B2C one it came from. One such trend is the brand voice shift from “what” to “why”.
Topics: B2B Marketing
The B2B marketing world is ever-changing. With new technology, tools, and the rise of social media, our marketing strategies need to evolve, too.
While there are many different approaches you can take when it comes to marketing, the infographic below shares three essential components of a successful and prosperous campaign. Your website, content usage, and activity on social media should grow your audience and drive sales by giving decision makers a sense of your company’s culture and values.
Check out these key tips and insights to improve your marketing efforts and ensure your program is effective!
Topics: B2B Marketing