We are seeing the biggest shift in B2B history toward remote work, and remote communications. What used to be an in-person meeting is now a videoconference. What used to be a speech at a conference is now a live video. And what used to be an interview is now a podcast.
Account-based marketing is a simple concept – when companies decide to leverage the strategy, they treat individual prospects and customers as their own markets, providing individualized content, campaigns and more.
Inc. released its inaugural list of fastest growing private companies in Texas, naming MarketScale 67th. With growth of 220% in just two years, we are incredibly proud to help lead our industry in our home state.
Made in America - A MarketScale Original Series, provides an intimate look at companies across the United States manufacturing at home, integrating with their local communities and changing the shape of the American economy. We are proud to be named a Platinum Award Winner for the series, by the AVA Digital Awards.
Expectations drive the stereotypes that often divide sales and marketing departments. Sales expects marketing to create a simple message and deliver qualified leads, and marketing thinks sales wants them to do the work while they travel and entertain.
These assumptions complicate things. But is the divide overhyped?
As a new decade dawns, it’s time to look at how identifying a vision for your business can set you up for continued success in 2020 and beyond.
Online learning was once solely associated with higher education and cyber schools. But today, it is being thoroughly redefined as businesses develop their own courses as a cornerstone of training and growth for their employees. 80% of US companies today are using eLearning and corporate eLearning has grown by more than 900% since 2001.
Empowering employees to be champions of your brand is more important than ever before. 92% of people trust recommendations from their family and friends over any form of advertising. Employees who are advocates for their employers help to lead recruitment, increase brand awareness and even drive leads.
Oftentimes in business we complain about too much data. But for marketers in newer companies, often there is no data to inform decisions. So how do marketing strategies change between established brands and startups?