How to Grow your Business with Podcasts

Posted by Taylor Raglin on March 27

We are seeing the biggest shift in B2B history toward remote work, and remote communications. What used to be an in-person meeting is now a videoconference. What used to be a speech at a conference is now a live video. And what used to be an interview is now a podcast.

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Topics: B2B Marketing, B2B Content, Digital Marketing, Podcasts, Remote Work

B2B Has Officially Gone Live: Live Video is the Marketer’s Go-To Answer

Posted by Taylor Raglin on March 19
Cancelled events , postponed trade shows and restrictions on travel have put unprecedented  demands on marketers, challenging companies to maintain critical sales and marketing communication remotely.
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Topics: B2B Marketing, B2B Content, B2B Digital Marketing, Marketing and Sales, Online Learning, Live Broadcast, Virtual Tradeshow, B2B, Brandlive

Is Individualized, Account-Based Marketing Here to Stay or Just a Passing Trend?

Posted by Lauren Farrell on March 19

Account-based marketing is a simple concept – when companies decide to leverage the strategy, they treat individual prospects and customers as their own markets, providing individualized content, campaigns and more.

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Topics: B2B Marketing, STrategy, B2B Digital Marketing, Maverick of Marketing, B2B, ABM, COVID

MarketScale Named 67th Fastest Growing Private Company in Texas by Inc.

Posted by Lauren Farrell on March 17

Inc. released its inaugural list of fastest growing private companies in Texas, naming MarketScale 67th. With growth of 220% in just two years, we are incredibly proud to help lead our industry in our home state.

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Topics: Thought Leadership, B2B Marketing, B2B Content, B2B Digital Marketing, MarketScale B2B News, Publications

MarketScale’s ‘Made in America’ Earns Platinum AVA Digital Award

Posted by Taylor Raglin on February 6

Made in America - A MarketScale Original Series, provides an intimate look at companies across the United States manufacturing at home, integrating with their local communities and changing the shape of the American economy. We are proud to be named a Platinum Award Winner for the series, by the AVA Digital Awards.

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Topics: Video, B2B Marketing, Video Marketing, Original Series, Video Production

The Divide Between Sales and Marketing: Is it just a Stereotype?

Posted by Lauren Farrell on January 21

Expectations drive the stereotypes that often divide sales and marketing departments. Sales expects marketing to create a simple message and deliver qualified leads, and marketing thinks sales wants them to do the work while they travel and entertain.

These assumptions complicate things. But is the divide overhyped?

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Topics: B2B Marketing, B2B Digital Marketing, Marketing and Sales, Maverick of Marketing, Sales Enablement

Experience, Innovation and Disruption In Retail: the 2020 Vision at NRF

Posted by Taylor Raglin on January 7

As a new decade dawns, it’s time to look at how identifying a vision for your business can set you up for continued success in 2020 and beyond.

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Topics: Thought Leadership, B2B Marketing, B2B Industry News, B2B Market, Retail

How to Launch Online Learning for your Company

Posted by Lauren Farrell on December 10

 

Online learning was once solely associated with higher education and cyber schools. But today, it is being thoroughly redefined as businesses develop their own courses  as a cornerstone of training and growth for their employees. 80% of US companies today are using eLearning and corporate eLearning has grown by more than 900% since 2001.

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Topics: B2B Marketing, B2B Content, Continuing Education, Online Learning, eLearning

Why Employee Advocacy Should be the Cornerstone of your Marketing Strategy

Posted by Lauren Farrell on November 25

Empowering employees to be champions of your brand is more important than ever before. 92% of people trust recommendations from their family and friends over any form of advertising. Employees who are advocates for their employers help to lead recruitment, increase brand awareness and even drive leads.

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Topics: Business Communication, Thought Leadership, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, Employee Advocacy, B2B Social Selling, Social Selling, Maverick of Marketing

Adapting Strategies to Differing Markets

Posted by Lauren Farrell on November 19

Oftentimes in business we complain about too much data. But for marketers in newer companies, often there is no data to inform decisions.  So how do marketing strategies change between established brands and startups? 

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Topics: B2B Marketing, B2B Content Strategy, Maverick of Marketing

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