B2B Adapts to Challenges: 2020 is Driving Digital Transformation Like Never Before

Posted by MarketScale on April 17

Let’s start out by saying thank you to the workers who haven’t yet seen the virtualization of their day-to-day. Certainly, frontline healthcare workers often must be with patients. And our supply chain—each package, ingredient and material sourced from around the world directly to us—is built on human effort that transcends virtual. There is a very long list of professionals and public servants to thank for their decidedly non-virtual efforts in this time.

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Topics: B2B Markets, Digital Marketing, Online Learning, Remote Work, Digital Transformation, Cloud, Business Continuity

B2B Companies Should Build Media Brands to Offset Cancelled Events

Posted by MarketScale on April 16

Before 2020, B2B industry events spend was on pace to create a $20 billion annual market. Industry events and trade shows bring the perfect fusion of education, collaboration and sales. Leads, product demonstrations—business growth. Deals are closed, terms are discussed and innovation reigns.

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Topics: B2B Marketing, B2B Content, Content Strategy, B2B Markets, Digital Marketing, Media

The Challenge of Being Authentic is not about How to Act, but about How not to.

Posted by Owen Matson, Ph.D. on April 3

Most readers will have likely already encountered a number of articles on the importance of authentic branding--not to mention the various complexities of the concept.  Visitors to this site will in fact find many articles on the topic.  

For all its relevance to effective branding, the challenge of authenticity is , however, above all, personal.  Turn back the dials, and my guess is that you'll find that all these concerns over authenticity speak to more fundamental questions regarding how one might live.

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Topics: Thought Leadership, B2B Brand Writing, B2B Markets

MarketScale Media: The News Hub for 38 B2B Markets Across 12 Industries

Posted by Owen Matson, Ph.D. on April 3

MarketScale Media: 12 Industries, 38 Markets: The One-Stop-Hub B2B News and Insights

 

Last February, MarketScale Launched its B2B Media Homesite: A one-stop hub for the the latest news and trends informing shaping the world's most vital B2B industries. MarketScale Media provides news and insights relevant to 38 B2B markets across 12 industries. That's a conservative estimate, when one notes the range in topics--from Biotech and Healthcare management, Sustainable Design, A/V Components, Autonomous vehicles, and Digital Signage, the scope of MarketScale's Media Coverage is hard to determine in quantitative terms.  

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Topics: Healthcare Industry, IOT, Professional A/V, Architecture, Building Management, Chemical Science, Biotech, Sciences, Automative Industry Trends, B2B Industry News, Design, Construction Industry, Industrial IoT, MarketScale B2B News, B2B Markets, Engineering, Electrical Engineering, Science, Software and Electronics, Food and Beverage

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