Mercer University Assistant Sports Marketing Professor Lane Wakefield, Ph.D. Explains the Five Goals of Social Media Marketing

Posted by Daniel Litwin on Dec 12, 2018 3:34:00 PM

 

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Topics: B2B Social Media Marketing, Social Media Marketing, B2B Digital Marketing, Digital Marketing, Continuing Education

Partnerships, Not Sponsorships:  How B2B Companies Are Finding a Niche in the Sports World

Posted by Kevin McInerny on Oct 30, 2018 10:05:13 AM

On this episode of the Business Development Podcast on MarketScale, Brandon Pfluger former collegiate athlete at Southern Methodist University relates his athletic background with the world of B2B companies leveraging analytics. This analysis explains that the two have more in common than most would think. 

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Creation and Distribution: Making the Most of Marketing Data with Mackenzie Williams of MarketScale

Posted by Kevin McInerny on Oct 30, 2018 10:04:59 AM

On this episode of the Business Development Podcast on MarketScale, Mackenzie Williams highlights her passion for business. She explains that although content is still "king", without proper distribution and analysis it can be a wasted investment. Have a listen and learn how content can become headache free.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Elevating Company Image with Your Personal Brand with Nick Minor of MarketScale

Posted by Kevin McInerny on Oct 30, 2018 10:04:43 AM

On this episode of the Business Development Podcast on MarketScale, Nick Minor (Dodgers Fan) talks about the importance of treating your business the same way you would treat your personal brand. Every business is comprised of individuals that make a brand great, learning how to harness that is half the battle.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Testimonials: The Most Authentic Form of Marketing with Shannon Maverick of MarketScale

Posted by Kevin McInerny on Oct 30, 2018 10:04:27 AM

On this episode of the Business Development Podcast on MarketScale, Shannon Maverick highlights the importance of business partnerships. Winning companies serve their clients and have a rapport that leads to them evangelizing their brand. Capturing those moments can become the strongest case for your sales representatives to turn a maybe into a yes.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Good Social Media Marketing is About These Three Things, with Nick Mattar, Marketing Faculty at Wayne State University

Posted by Daniel Litwin on Oct 5, 2018 10:53:58 AM

There is no uniform playbook on social media that could cover the sheer breadth of the topic or keep up with its speed of change. When it comes to this arm of digital marketing, everyone is learning day by day.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Tips for Networking on LinkedIn--Infographic

Posted by Owen Matson, Ph.D. on Apr 19, 2017 3:22:23 PM

Want to grow your network on LinkedIn?  Check out this infographic!

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Topics: LinkedIn, B2B Digital Marketing, B2B Social Media Marketing, Networking, Content Marketing

4 Tips to Optimize Social Media for B2B Marketing

Posted by Denis McInerny on Apr 4, 2017 8:26:38 AM

When Facebook first launched in 2004, it's sole purpose was to connect college students socially. When Twitter started a few years later in 2006, it was designed to serve as a ‘headline-only’ version of a personal blog. The beginnings of social media were largely focused around connecting individuals with other individuals. And now, it’s predicted that the number of worldwide social media users will grow from 2.1 billion in 2015 to 2.6 billion by 2018.

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Topics: B2B Social Media Marketing

Quick Tips for Growing Your Network on LinkedIn

Posted by Owen Matson, Ph.D. on Apr 3, 2017 7:00:00 AM

Quick Tips for Growing Your Network on LinkedIn

Anytime someone calls into your office looking for information but is not yet ready to become a customer you should be connecting with them on LinkedIn and nurturing that lead even further. Building these types of connections is a great way to build up your potential client base and connect with a much broader network. LinkedIn has 3 degrees of connections, 1st, 2nd and 3rd, so you have the potential to connect with millions of people.

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Topics: LinkedIn, B2B Social Media Marketing, B2B Digital Marketing, Social Media Marketing, Social Selling

The How’s and Why’s of B2B Inbound Marketing: A Quick Guide

Posted by Owen Matson, Ph.D. on Mar 29, 2017 11:28:18 AM

The How’s and Why’s of B2B Inbound Marketing

You're probably already blogging and sharing content on social media – key inbound tactics.

Still, inbound marketing’s true power comes from consistency: Align all your B2B marketing strategies with inbound and you'll unlock its full potential.

It helps you build deep, long-lasting relationships with customers, accelerate the sales cycle, and drive sales/marketing alignment. In effect, you win trust using Web content like blogs, whitepapers, and videos to answer prospects' questions and concerns.

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Topics: B2B Content, B2B Digital Marketing, Content Marketing, inbound, B2B Marketing, B2B Social Media Marketing, Business Communication

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