There is no uniform playbook on social media that could cover the sheer breadth of the topic or keep up with its speed of change. When it comes to this arm of digital marketing, everyone is learning day by day.
When Facebook first launched in 2004, it's sole purpose was to connect college students socially. When Twitter started a few years later in 2006, it was designed to serve as a ‘headline-only’ version of a personal blog. The beginnings of social media were largely focused around connecting individuals with other individuals. And now, it’s predicted that the number of worldwide social media users will grow from 2.1 billion in 2015 to 2.6 billion by 2018.
Topics: B2B Social Media Marketing
Quick Tips for Growing Your Network on LinkedIn
Anytime someone calls into your office looking for information but is not yet ready to become a customer you should be connecting with them on LinkedIn and nurturing that lead even further. Building these types of connections is a great way to build up your potential client base and connect with a much broader network. LinkedIn has 3 degrees of connections, 1st, 2nd and 3rd, so you have the potential to connect with millions of people.
The How’s and Why’s of B2B Inbound Marketing
You're probably already blogging and sharing content on social media – key inbound tactics.
Still, inbound marketing’s true power comes from consistency: Align all your B2B marketing strategies with inbound and you'll unlock its full potential.
It helps you build deep, long-lasting relationships with customers, accelerate the sales cycle, and drive sales/marketing alignment. In effect, you win trust using Web content like blogs, whitepapers, and videos to answer prospects' questions and concerns.
Companies can no longer survive without their colleagues’ efforts on LinkedIn
When people are reluctant to use LinkedIn actively in their work, it is often due to the lack knowledge of the possibilities. It can be anything from the use of the platform, to the personal settings, or that they do not think their profile radiates professionalism. Consider how you should prepare your colleagues solidly on the new effort.
Below I review a number of the most important focus areas, as well as how your employees and colleagues can contribute to your company’s success on LinkedIn.