For B2B Brands on LinkedIn, Employees are Key to Success

Posted by Owen Matson, Ph.D. on Mar 28, 2017 9:28:29 PM

Companies can no longer survive without their colleagues’ efforts on LinkedIn

When people are reluctant to use LinkedIn actively in their work, it is often due to the lack knowledge of the possibilities. It can be anything from the use of the platform, to the personal settings, or that they do not think their profile radiates professionalism. Consider how you should prepare your colleagues solidly on the new effort.

Below I review a number of the most important focus areas, as well as how your employees and colleagues can contribute to your company’s success on LinkedIn.

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Topics: B2B Content, B2B Social Selling, B2B Digital Marketing, B2B Social Media Marketing

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