Tips for Networking on LinkedIn--Infographic

Posted by Owen Matson, Ph.D. on April 19

Want to grow your network on LinkedIn?  Check out this infographic!

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Topics: LinkedIn, B2B Digital Marketing, B2B Social Media Marketing, Content Marketing, Networking

4 Tips to Optimize Social Media for B2B Marketing

Posted by Denis McInerny on April 4

When Facebook first launched in 2004, it's sole purpose was to connect college students socially. When Twitter started a few years later in 2006, it was designed to serve as a ‘headline-only’ version of a personal blog. The beginnings of social media were largely focused around connecting individuals with other individuals. And now, it’s predicted that the number of worldwide social media users will grow from 2.1 billion in 2015 to 2.6 billion by 2018.

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Topics: B2B Social Media Marketing

Quick Tips for Growing Your Network on LinkedIn

Posted by Owen Matson, Ph.D. on April 3

Quick Tips for Growing Your Network on LinkedIn

Anytime someone calls into your office looking for information but is not yet ready to become a customer you should be connecting with them on LinkedIn and nurturing that lead even further. Building these types of connections is a great way to build up your potential client base and connect with a much broader network. LinkedIn has 3 degrees of connections, 1st, 2nd and 3rd, so you have the potential to connect with millions of people.

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Topics: Social Media Marketing, Social Selling, LinkedIn, B2B Digital Marketing, B2B Social Media Marketing

The How’s and Why’s of B2B Inbound Marketing: A Quick Guide

Posted by Owen Matson, Ph.D. on March 29

The How’s and Why’s of B2B Inbound Marketing

You're probably already blogging and sharing content on social media – key inbound tactics.

Still, inbound marketing’s true power comes from consistency: Align all your B2B marketing strategies with inbound and you'll unlock its full potential.

It helps you build deep, long-lasting relationships with customers, accelerate the sales cycle, and drive sales/marketing alignment. In effect, you win trust using Web content like blogs, whitepapers, and videos to answer prospects' questions and concerns.

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Topics: inbound, Business Communication, B2B Marketing, B2B Content, B2B Digital Marketing, B2B Social Media Marketing, Content Marketing

For B2B Brands on LinkedIn, Employees are Key to Success

Posted by Owen Matson, Ph.D. on March 28

When people are reluctant to use LinkedIn actively in their work, it is often due to the lack knowledge of the possibilities. It can be anything from the use of the platform, to the personal settings, or that they do not think their profile radiates professionalism. Consider how you should prepare your colleagues solidly on the new effort.

Companies can no longer survive without their employees efforts on LinkedIn

Below I review a number of the most important focus areas, as well as how your employees and colleagues can contribute to your company’s success on LinkedIn.

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Topics: B2B Content, B2B Social Selling, B2B Digital Marketing, B2B Social Media Marketing

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