How to Google Potential Leads on LinkedIn

Posted by Owen Matson, Ph.D. on March 17

Google, then LinkedIn... 

LinkedIn stalwarts will likely notice, with no little disappointment, that LinkedIn recent update has removed the very robust advanced search options from it's premium account subscription.  many depended on the search for lead generation. But there's a simple solution:

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Topics: Marketing Services, Content, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, B2B Social Selling

Ugh—Join a Social Site?  Despite Obvious Value, Joining Social Media Can Feel Like an Obligation

Posted by Owen Matson, Ph.D. on March 17

While Social Media is Essential to Businesses, the Reluctance to Dive in Makes Sense  

Joining and marketing your business on social media site is no longer an option, but a necessity.  It’s also fun. But diving in cold turkey is hard. Watching a really good show on Netflix is also fun. But that doesn’t mean it’s easy to commit to a new series... 

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Topics: B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, B2B Social Selling, Social Selling

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