Brands undoubtedly experience ebbs and flows influenced by a variety of factors, many outside of the control of anyone. And right now, more than any other time in recent memory, many businesses are experiencing unexpected changes. So how does a brand adapt? While branding doesn’t have a singular strategy, and there is no set formula for new challenges - it’s important for brands and marketers to continually adapt and understand their audience.
The Auburn University football stadium sits in the middle of campus, the mecca of a small college town. As part of the tradition-rich Southeastern Conference, Auburn takes pride in being a “football school”.
The Swag Test:
To evaluate the impact of your brand, consider the swag test. Offer potential or existing clients a hat or some other bit of wearable swag that bears your brand. Would they wear it like a John Deere hat? If you don't have the necessary swag, don't worry. The following questions also work as a useful thoughtg experiment: