People are inundated with choices today. This is true in business but even more so when it comes to content consumption. Traditional media and advertising fail to connect with modern buyers and individuals are turning to more innovative solutions to stay educated, informed and inspired.
The Auburn University football stadium sits in the middle of campus, the mecca of a small college town. As part of the tradition-rich Southeastern Conference, Auburn takes pride in being a “football school”.
The Swag Test:
To evaluate the impact of your brand, consider the swag test. Offer potential or existing clients a hat or some other bit of wearable swag that bears your brand. Would they wear it like a John Deere hat? If you don't have the necessary swag, don't worry. The following questions also work as a useful thoughtg experiment: