Brands undoubtedly experience ebbs and flows influenced by a variety of factors, many outside of the control of anyone. And right now, more than any other time in recent memory, many businesses are experiencing unexpected changes. So how does a brand adapt? While branding doesn’t have a singular strategy, and there is no set formula for new challenges - it’s important for brands and marketers to continually adapt and understand their audience.

Topics: B2B Content, Branding, B2B Content Strategy, Maverick of Marketing, Business Continuity

In the world of music, 2019 has been the year of the Jonas Brothers. After a six-year hiatus from making music as a band, they are back, bigger and better than they ever were before. But anyone who has listened to the group’s new singles like "Sucker" and "Cool," knows that they are not the same Disney Channel band that initially rose to fame.

Topics: Marketing, Branding, Personal Branding, Media, Artists, Music, Audience, Here's What I Know

Topics: Branding, Influencer Marketing, Auburn, Community Engagement, Here's What I Know

The Swag Test:

To evaluate the impact of your brand, consider the swag test.  Offer potential or existing clients a hat or some other bit of wearable swag that bears your brand.  Would they wear it like a John Deere hat?  If you don't have the necessary swag, don't worry. The following questions also work as a useful thoughtg experiment: 

Topics: Differentiators, Brand, B2B Branding,, Brand Identity, Brand Development, Branding