Storytelling & Education: The Power of Thought Leadership in Marketing

Posted by William Desuchle on June 12

People are inundated with choices today. This is true in business but even more so when it comes to content consumption. Traditional media and advertising fail to connect with modern buyers and individuals are turning to more innovative solutions to stay educated, informed and inspired.

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Topics: storytelling, Thought Leadership, Branding

Rebranding Like the Jonas Brothers

Posted by Geoff Short on April 26
Cameron-Cooper-and-Emily-Rector
In the world of music, 2019 has been the year of the Jonas Brothers. After a six-year hiatus from making music as a band, they are back, bigger and better than they ever were before. But anyone who has listened to the group’s new singles like "Sucker" and "Cool," knows that they are not the same Disney Channel band that initially rose to fame.
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Topics: Marketing, Branding, Personal Branding, Media, Artists, Music, Audience, Here's What I Know

Auburn Basketball, Charles Barkley & Creating Buzz

Posted by Geoff Short on April 23

Breanna-Perkins-2

The Auburn University football stadium sits in the middle of campus, the mecca of a small college town. As part of the tradition-rich Southeastern Conference, Auburn takes pride in being a “football school”.

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Topics: Branding, Influencer Marketing, Auburn, Community Engagement, Here's What I Know

Does Your Brand Pass the Swag Test?

Posted by Owen Matson, Ph.D. on April 11

The Swag Test:

To evaluate the impact of your brand, consider the swag test.  Offer potential or existing clients a hat or some other bit of wearable swag that bears your brand.  Would they wear it like a John Deere hat?  If you don't have the necessary swag, don't worry. The following questions also work as a useful thoughtg experiment: 

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Topics: Differentiators, Brand, B2B Branding,, Brand Identity, Brand Development, Branding

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