Why is Storytelling Vital to Connecting with Customers?

Posted by Lauren Farrell on May 26

Storytelling is often a primary differentiator in helping businesses connect and communicate with customers. And customers after all,  are the lifeblood of our businesses. Stories help them to digest information easily and to connect them to information that often helps  positively and easily associate it with a product or business and with it, create memorable associations.

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Topics: storytelling, B2B Social Media Marketing, Live Broadcast, Brandlive, Live Video

B2B Has Officially Gone Live: Live Video is the Marketer’s Go-To Answer

Posted by Taylor Raglin on March 19
Cancelled events , postponed trade shows and restrictions on travel have put unprecedented  demands on marketers, challenging companies to maintain critical sales and marketing communication remotely.
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Topics: B2B Marketing, B2B Content, B2B Digital Marketing, Marketing and Sales, Online Learning, Live Broadcast, Virtual Tradeshow, B2B, Brandlive

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