Marketing to Millennials: How Manufacturing Can Make the Shift

Posted by Matt McCoy on Mar 27, 2018 1:23:52 PM

Manufacturing, although an industry with a long history, isn’t stuck in the past. Its operations have embraced artificial intelligence, robots and other technology, which has propelled accuracy and efficiency forward. Unfortunately, manufacturing lags behind in other areas like marketing. It hasn’t adopted modern marketing practices like content, inbound or social media marketing. Thus, it’s struggling to connect with millennials, who, according to a Forrester Report, are involved in B2B purchasing decisions 73 percent of the time. They are also, per the Pew Research Center, the largest living generation in the U.S., numbering over 75 million.

For manufacturers to retain and grow clients, they must start focusing on the millennial buyer.

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Topics: MarketScale B2B Marketing, Building Management, Manufacturing, Millennials

High Tech Lighting To Help Serve Hospitals

Posted by Denis McInerny on Jan 24, 2018 11:01:54 AM

The Internet of Things is starting to play an important role in hospital lighting and control systems. LED technology is expected to leverage the Internet of Things (IoT) for smart building solutions. As a result, hospitals are changing from legacy systems to LED systems that offer varying levels of automation. LED light sources are able to fine-tune both the light levels and types of lighting needed in health care facilities.

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Topics: B2B Marketing, B2B Content Strategy, Building Management

MarketScale Media: The News Hub for 38 B2B Markets Across 12 Industries

Posted by Owen Matson, Ph.D. on Apr 3, 2017 9:00:48 AM

MarketScale Media: 12 Industries, 38 Markets: The One-Stop-Hub B2B News and Insights

 

Last February, MarketScale Launched its B2B Media Homesite: A one-stop hub for the the latest news and trends informing shaping the world's most vital B2B industries. MarketScale Media provides news and insights relevant to 38 B2B markets across 12 industries. That's a conservative estimate, when one notes the range in topics--from Biotech and Healthcare management, Sustainable Design, A/V Components, Autonomous vehicles, and Digital Signage, the scope of MarketScale's Media Coverage is hard to determine in quantitative terms.  

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Topics: MarketScale B2B News, B2B Industry News, B2B Markets, Automative Industry Trends, Architecture, Engineering, Design, Construction Industry, Healthcare Industry, Professional A/V, Electrical Engineering, Sciences, Chemical Science, Industrial IoT, IOT, Biotech, Science, Software and Electronics, Food and Beverage, Building Management

IOT Could Lead to Healthier Workplace

Posted by Owen Matson, Ph.D. on Mar 24, 2017 10:11:56 PM

Workplace wellness has long been a priority for businesses. Not only is a healthy workplace a productive workplace, but providing employees with the tools they need to take charge of their own health can potentially save hundreds of thousands of dollars a year in healthcare costs and lost time. According to a recent article,  By equipping employees with wearable devices, data can be collected and integrated into an electronic health record or online platform that helps engage employees toward meeting goals while also tracking their progress toward incentives.

Read more at MarketScale Building Management.

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Topics: Building Management, IOT, B2B Content, B2B Marketing

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