Established Companies May See More Marketing Value from Artificial Intelligence than Startups

Posted by Denis McInerny on January 11

 

When many marketers in companies that would not exactly call themselves “tech startups” hear about artificial intelligence in marketing, it can sound like science fiction. Sure, there are plenty of algorithmic and automatic features in common programs such as CRM and Marketing Automation suites, but really leveraging “Artificial Intelligence” for game-changing value? It doesn’t seem realistic yet.

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Topics: Content, B2B Content, ai, artificial intelligence

Jason Young on Changing The Fan Experience with Samsung

Posted by Denis McInerny on December 21

Jason Young on Changing The Fan Experience with Samsung

On this episode of the Pro A/V podcast, we have the chance to chat with Jason Young, Senior Channel Technical Manager of Samsung Electronics America. Jason leads us through the world of digital signage, and how it plays a major role in the fan experience in sports. 

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Topics: Video, Content, B2B Content

Dr. Jose Medina Inojosa of the Mayo Clinic Discusses Staying Healthy At Work

Posted by Denis McInerny on December 21

Dr. Jose Medina Inojosa of the Mayo Clinic Discusses Staying Healthy At Work

On this episode of our healthcare podcast, we sit down with Dr. Jose Medina Inojosa of the Mayo Clinic to discuss cardiovascular health, obesity, and the new ways physicians are starting to think in these areas.

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Topics: Video, Content, B2B Content

Marketing Statistics Prove Value of B2B Video Content

Posted by Denis McInerny on December 12

Marketing Statistics Prove Value of B2B Video Content

It goes without saying that people love watching videos – it’s fast, informative and fun. But let’s look at why video should be such an important part of your online marketing strategy.

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Topics: Video, Content, B2B Content

Alan Brawn Joins Pro AV Now for Digital Signage Discussion

Posted by Denis McInerny on November 8

Alan Brawn calls into the show today to discuss some key elements of Digital Signage in the industry as well as highlights a new/old Display technology: Direct View LED.

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Topics: Creative, Content, Narrative Marketing, storytelling, Thought Leadership, STrategy

Video Continues to Lead Content Marketing Formats

Posted by Denis McInerny on October 30

The power of marketing with video content has been well documented. In B2B marketing, popular uses for video marketing include: 

  • Customer testimonial video
  • 3D product videos
  • Videos demonstrating how products are made
  • Animated explainer videos
  • Tradeshow and live event video content
  • Employee interviews and company history videos
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Topics: Creative, Content, Narrative Marketing, storytelling, Thought Leadership, STrategy

Why Marketing and Sales Need to Collaborate on Content Strategy

Posted by Owen Matson, Ph.D. on April 19

Marketing and sales tend not to have a reputation for collaboration—in terms of partnerships, the two are more likely to inspire comparison to King Kong and Godzilla.This is a big problem. Without a sales content strategy – a plan that targets leads through strategically segmented and valuable content throughout their entire decision-making process – your sales process simply can’t win.

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Topics: Content, B2B Marketing, Content Strategy, Marketing and Sales

Subscription as Artistic Service: Autonomy On Demand at HBO and Netflix

Posted by Owen Matson, Ph.D. on April 3

Working with HBO was an opportunity to experience creative freedom and 'long-form development' that filmmakers didn't have a chance to do before the emergence of shows like The Sopranos.

 —Martin Scorsese            

Subscription Service and the Importance of Risk Taking

Martin Scorcese is not alone in his opinion that HBO offers an "opportunity to experience creative freedom."   References to creative freedom and idependence have become hallmarks of HBO's brand identity. Less aknowledged, however, is the business model that supports this freedom.  At its core, HBO's capacity to provide "an experience of creative freedom" reflects the autonomy of a subsrciption-based business model that enables independence from external commercial funding.  

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Topics: Content, advertising, Brand, B2B Marketing, Content Strategy

The Grammar of Brand Writing: Effective Branding and the Myth of Proper Grammar

Posted by Owen Matson, Ph.D. on March 27

Effective Marketing is Effective Writing. But what is effective writing? 

Wait, one second, let me get my Mark Twain on: Now there ain't a rule in this here language what can't be broke. The so-called rules of English grammar and style were not spoken by a burning bush; they're just guidelines about what's likely to be effective. If you learn to treat them that way, you'll live a happier life.

Effective writing comes down to 3 simple steps:

  1. Figure out where your audience is now.
  2. Figure out where you want your audience to end up.
  3. Take them from one to the other.

If you can pull it off, anything goes.

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Topics: Content, Content Strategy, Writing, Content Writing, B2B Brand Writing, Grammar, Style, Brand Voice

Salvaged Spaces: Recycled Forms in Architecture

Posted by Owen Matson, Ph.D. on March 24

 

7 designs in action: Envisioning a world in which architecture cannot be destroyed, but is continually remade and revised, where demolition sites are repositories for new materials and natural habitats are extensions of our own communities — not simply a source of raw materials. Read more here.

ARCHITECTURAL COLLAGE: 7 PROJECTS UTILIZING RECYCLED FORMS AND SALVAGED DESIGNS 

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Topics: Content, B2B Content, B2B Digital Marketing, Architecture, Sustainability

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