The Present & Future of Content

Posted by Lauren Farrell on Jun 13, 2019 6:41:04 PM

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Marketing used to be simple, or so it seemed. Write a blog. Post a blog. Wait for Google to index the blog. And suddenly your company, your products, and you – were discovered. Anyone could do it, and everyone did. But then everything changed. And whether you know it or not, it's a marketer's dream.

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Topics: Thought Leadership, Social Selling, Content Creation, B2B Content Strategy, Video Marketing, Publications, Podcasts

How Twitch is Changing Gaming

Posted by Geoff Short on Apr 17, 2019 4:04:18 PM
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Video games have always revolved around competition. From the one-on-one battles of Pong in the early 1970s until now, these virtual worlds have captured people’s attention through struggles and rivalries.
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Topics: Video, Content Marketing, Content Creation, Video Marketing, Live Stream, Influencer Marketing, Gaming

The Art of Branding Yourself

Posted by Breanna Perkins on Apr 11, 2019 11:30:14 AM

Marketing has become both an art and a science. With changing algorithms, an increased number of tools, and more data and analytics than can be digested by even an entire marketing team - it can be hard to keep up. Pair that with the variety of content types and mediums, and marketing has transformed into a carefully analyzed art form. 

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Topics: Thought Leadership, Content Creation, Marketing, Digital Marketing, Personal Branding

How Thought Leadership Drives Life Long Learning

Posted by Kevin McInerny on Jan 25, 2019 8:19:21 AM
 
Every day, industry professionals get up and go to work striving to become the expert in their respective field. But not every industry professional goes out of their way on a daily basis to actively learn about or interact with industry leaders and events. You may ask; isn't the daily grind enough to stay thoughtful on and engaged with your industry? Brandon Pfluger, Business Development Manager at MarketScale, doesn't think so.
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Topics: B2B Market, Content Creation, B2B Branding,, Content Marketing Statistics, B2B Content Strategy

Elevating Your Brand to Celebrity Status with Nick Minor

Posted by Kevin McInerny on Jan 18, 2019 2:35:55 PM
 

Branding is more than just a logo in 2019. It's the way that customers recognize and experience your business. With social media being the easiest and most cost effective way to reach any audience, branding your business on those platforms is crucial. What's the best example to turn to for successful, engaging branding? Celebrity twitter might have the answer.

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Topics: B2B Market, Content Creation, B2B Branding,, Content Marketing Statistics, B2B Content Strategy

MarketScale in Dubai for Video Production at Gulfood 2018

Posted by Josh Brummett on Mar 1, 2018 11:16:58 AM

MarketScale just completed one of its most exciting assignments of all time, filming in Dubai, UAE, in February at the Gulfood show. The memorable event, which took place from February 17th through the 21st at the Dubai World Trade Center, is an annual celebration of the global food and beverage community—a chance for innovators and industry thought leaders to gather and connect.

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Topics: Video, Content Creation, B2B Content Strategy

High- and Low- Brand Diction: Little DIfferences, Big Differentiation

Posted by Owen Matson, Ph.D. on Apr 5, 2017 6:05:04 AM

Small is Tall: Marketing in a Nutshell

 

Yeah yeah--small, tall, whatever.  Just give me the caffeine.  

We all know that clever little "disruptor": Some sneaky marketing genius at Starbucks decided that their small coffee would be known as a "tall"--a shift in diction that happens to earn about twice as much for the comparably sized "small" cup of coffee at McDonalds.  

Words matter.  What's the difference between a hotel and a motel?  Sometimes--maybe often--just a letter and about $50 a night.  And there you have it: Marketing in a nutshell. 

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Topics: B2B Content, B2B Brand Writing, Brand Voice, B2B Content Writing, Content Creation, Brand Writing, Brand Style Guide

Studies Suggest Marketers Confront Increasing Stress: Here's Some Tips to Help Manage Content Creation

Posted by Owen Matson, Ph.D. on Apr 3, 2017 2:10:25 PM

Stressed by the Demand to Create all that Content? 

If the answer is "yes," you're not alone.  Studies show that marketers are undergoing increased job stress.  And it's no wonder, given the increased complexity of the work.  Marketers face many challenges today: High growth expectations, hyper competition in crowded market places, and the digital and social-media revolution. What’s more, growing pressure from the C-suite to implement marketing return on investment measures as a way to track and evaluate marketing success is increasing the marketer’s workload. Studies show that stress rates for marketers are on the rise.

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Topics: B2B Marketing, B2B Content, Content Strategy, B2B Digital Marketing, Content Marketing, MarketScale B2B Marketing, B2B Content Writing, Content Creation

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