Why Content Should Drive Your Marketing Strategy

Posted by Lauren Farrell on November 14

Content is undoubtedly still king when it comes to marketing. Yet, sometimes marketers still question, why?

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Topics: B2B Marketing, Content Marketing, B2B Content Strategy

What Marketing Will Look Like In 2020

Posted by Lauren Farrell on October 24

Conversational robots, zero click search results, new content mediums and data visualization. Are these the components of a marketers playbook in 2020?

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Topics: Marketing Data, Content Marketing, SEO, Conversational Marketing, Market Makers

Content Marketing vs. Product Marketing

Posted by Lauren Farrell on September 18

Traditionally businesses, especially in B2B, have focused on products and specs. Yet the classic advertising model has been upended in the era of social media and digital content. Buyers have rejected outdated campaigns in favor of engaging and informative material.

With these changes, B2B marketers often confuse product marketing with content marketing.

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Topics: B2B Marketing, B2B Content, Content Strategy, Content Marketing, Here's What I Know, Product Marketing

How Twitch is Changing Gaming

Posted by Geoff Short on April 17
Jared-Street-and-Zac-Brummett
 
Video games have always revolved around competition. From the one-on-one battles of Pong in the early 1970s until now, these virtual worlds have captured people’s attention through struggles and rivalries.
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Topics: Video, Content Marketing, Content Creation, Video Marketing, Live Stream, Influencer Marketing, Gaming, Here's What I Know

Storytelling Lessons From Game of Thrones

Posted by Lauren Farrell on April 12

Once upon a time... It might be the most cliché beginning to a story, but the traditional lead-in has withstood the test of time. Beyond the opening line, how do you create a narrative that engages an audience enough to make them advocates?

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Topics: Narrative Marketing, Content Marketing, Brand Story, Here's What I Know

Winning at the Sport of Content Marketing

Posted by Kevin McInerny on January 31
 

As the Super Bowl approaches, the single most important game in the National Football League and one of the most iconic sporting events in the world, we can see just how alike sports and marketing really are. How are these teams preparing for the biggest game of the year? They are using their data to develop a winning strategy that gives them their competitive edge. They are watching film and seeing which plays will be successful against their opponents. Content marketing, surprisingly to some, should be treated in the same fashion.

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Topics: Thought Leadership, B2B Marketing, Content Marketing, Content Marketing Statistics, B2B Content Strategy

How to Strategize Content Writing for (Distracted) Online Reading Styles (Infographic)

Posted by Owen Matson, Ph.D. on April 25
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Topics: Content Strategy, Content Writing, Content Marketing, B2B Content Writing, B2B Content Strategy

Why it's More than "Content."

Posted by Owen Matson, Ph.D. on April 24

Somehow, the vast variety and scope of information created and published online has been condemned to reductive summary in the vacuous designation "content."  We may be stuck with the word.  Ubiquitous usage of the term has too deeply embedded itself into the culture and practices surrounding the production and consumption of online work.

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Topics: B2B Content, B2B Digital Marketing, Content Writing, Content Marketing, B2B Content Writing

Tips for Networking on LinkedIn--Infographic

Posted by Owen Matson, Ph.D. on April 19

Want to grow your network on LinkedIn?  Check out this infographic!

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Topics: LinkedIn, B2B Digital Marketing, B2B Social Media Marketing, Content Marketing, Networking

The Value of Infographics in B2B Marketing

Posted by Owen Matson, Ph.D. on April 19

Infographics have emerged in status from powerful option to essential strategy. Consider the stats:

  • According to Hubspot, "blog articles that included infographics generated an average of 178% more inbound links and 72% more views than all other posts." 
  • Demand for infographics has increased 800% in the past year.
  • Infographics are liked and shared on social media 3X more than other any other type of content. -MassPlanner

The most powerful infographics do more than simply present information; they can telegraph a complex story in simple visual terms to a broad range of audiences in creative and engaging ways.

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Topics: B2B Marketing, B2B Content, B2B Digital Marketing, Content Marketing, Infographics

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