Winning at the Sport of Content Marketing with Nick Bruce of MarketScale

Posted by Kevin McInerny on Jan 31, 2019 4:26:10 PM
 

As the Super Bowl approaches, the single most important game in the National Football League and one of the most iconic sporting events in the world, we can see just how alike sports and marketing really are. How are these teams preparing for the biggest game of the year? They are using their data to develop a winning strategy that gives them their competitive edge. They are watching film and seeing which plays will be successful against their opponents. Content marketing, surprisingly to some, should be treated in the same fashion.

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Topics: Thought Leadership, Content Marketing Statistics, B2B Content Strategy, Content Marketing, B2B Marketing

Five Marketing Trends to Watch in 2019

Posted by Kevin McInerny on Jan 28, 2019 1:03:51 PM

It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.

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Topics: Thought Leadership, Marketing Across Verticals, Video Marketing, Content Marketing Statistics, Marketing and Sales, Digital Marketing, Marketing, B2B Content Strategy, B2B Industry News

How Thought Leadership Drives Life Long Learning

Posted by Kevin McInerny on Jan 25, 2019 8:19:21 AM
 
Every day, industry professionals get up and go to work striving to become the expert in their respective field. But not every industry professional goes out of their way on a daily basis to actively learn about or interact with industry leaders and events. You may ask; isn't the daily grind enough to stay thoughtful on and engaged with your industry? Brandon Pfluger, Business Development Manager at MarketScale, doesn't think so.
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Topics: B2B Content Strategy, B2B Branding,, B2B Market, Content Marketing Statistics, Content Creation

Elevating Your Brand to Celebrity Status with Nick Minor

Posted by Kevin McInerny on Jan 18, 2019 2:35:55 PM
 

Branding is more than just a logo in 2019. It's the way that customers recognize and experience your business. With social media being the easiest and most cost effective way to reach any audience, branding your business on those platforms is crucial. What's the best example to turn to for successful, engaging branding? Celebrity twitter might have the answer.

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Topics: B2B Content Strategy, B2B Branding,, B2B Market, Content Marketing Statistics, Content Creation

Why B2B Content Marketing?

Posted by Owen Matson, Ph.D. on Apr 19, 2017 11:39:26 AM

How do B2B Brands Benefit from Content Marketing?  Check out the Stats on this Infographic...

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Topics: B2B Digital Marketing, B2B Content, Content Marketing Statistics, Infographics

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