American University Professor Ph.D. Discusses Content Development in the Digital World

Posted by Daniel Litwin on January 30

 

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Topics: B2B Social Media Marketing, Sports & Entertainment, Continuing Education

Mercer University Assistant Sports Marketing Professor Lane Wakefield, Ph.D. Explains the Five Goals of Social Media Marketing

Posted by Daniel Litwin on December 12

 

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Topics: Social Media Marketing, B2B Digital Marketing, B2B Social Media Marketing, Digital Marketing, Continuing Education

University of San Francisco Professor Ryan Langan, Ph.D. Discusses the Ways the Medium Impacts the Message

Posted by Daniel Litwin on December 7
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Topics: B2B Marketing, Digital Marketing, Continuing Education

Old Dominion University Professor Yuping Liu-Thompkins, PH.D. Says Stricter Loyalty Programs Means More Loyal Customers

Posted by Daniel Litwin on November 27
 
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Topics: B2B Market, Digital Marketing, Analytics, Continuing Education

University of Central Florida Professor Axel Stock, Ph.D. Talks Data and Marketing

Posted by Daniel Litwin on November 21

 

 

Could data analysis replace intuition and creativity as the next best skill for tomorrow’s digital marketers? All signs are pointing in that direction, or at least towards a fusion of data and content. Especially within the Retail industry, with consumer trends flowing from in-store, in-app, or online, retailers have an abundance of data to make sense of and capitalize on, data that can influence powerful marketing strategies. Dr. Axel Stock, Associate Professor of Marketing at the University of Central Florida, joins us on this episode of our Digital Marketing Professor Series, to add his decades of experience to the conversation.

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Topics: Digital Marketing, Data Driven, Analytics, Continuing Education

Marketing from the Palm of your Hand with Beibei Dong, Associate Professor of Marketing at Lehigh University

Posted by Daniel Litwin on September 28

 

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Topics: B2B Digital Marketing, Food and Beverage, Marketing, anayltics, Continuing Education, Hospitality

MarketScale Continuing Education: Technical Training, New Skills, Better Client Outcomes

Posted by Denis McInerny on September 26

Marketing and technology are completely connected. From website platforms and SEO to 3D design from CAD files, animated motion graphics and sound engineering, delivering winning content, distribution and analytics is more technical than ever before.

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Topics: Continuing Education

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