MarketScale analytics operations manager Thomas 'TC' Riley is on the road this week and on Thursday traveled to his fourth state since the start of the week.
As the saying goes, you wouldn’t drive a car without a dashboard, so don’t market your business without a good dashboard.
With a good view into the data and analytics of your business, marketing decisions can be more informed.
Which products are seeing the most quotes on your website? Which regions are generating the most quotes? Which markets are demonstrating the most engagement with your website? In terms of content marketing, which blogs, videos and case studies are performing best?
Since Moneyball, data analytics has been at the forefront of baseball discussion. However, the analytical minds behind the data have typically worked in the front office, instead of in the dugout, focusing primarily on building a winning roster, instead of in-game management.
Centralizing Your Marketing Data
Marketers today find themselves replete with data but without any meaningful insights about that data. Research from Gartner shows that only about one-third of CMOs prioritize marketing ROI. Barely half of CMOs report even employ marketing technology. Though marketers have never seen so much useful data, companies often miss what's holding them back from data-driven marketing.
According to MarTechAdvisor, there are 5 main reasons why companies must centralize their marketing data to connect reality to their vision of data-driven marketing.