How Jobs are Changing During a Retail Revolution

Posted by Geoff Short on March 26

The retail industry is constantly undergoing change. This is occurring not only because of e-commerce, but the continued digitization of the brick-and-mortar store. As brands try to revamp the shopping experience, the role of customer service and other staples of this industry have been altered dramatically.

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Topics: data, data centralization, Analytics

Thomas Riley in the Heartland, Day 4: Hoosier Land

Posted by admin on May 4

MarketScale analytics operations manager Thomas 'TC' Riley is on the road this week and on Thursday traveled to his fourth state since the start of the week.

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Topics: SEO, data, Analytics, Optimization

Marketing Analytics Optimize Decision Making, Improves Marketing ROI

Posted by Thomas Riley on April 12

 

As the saying goes, you wouldn’t drive a car without a dashboard, so don’t market your business without a good dashboard.

With a good view into the data and analytics of your business, marketing decisions can be more informed.

Which products are seeing the most quotes on your website? Which regions are generating the most quotes? Which markets are demonstrating the most engagement with your website? In terms of content marketing, which blogs, videos and case studies are performing best?

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Topics: anayltics, data, data centralization, MarketScale Dashboard

Play Ball! Quantitative Analytics Moves From Front Office to Dugout

Posted by Thomas Riley on March 29

Since Moneyball, data analytics has been at the forefront of baseball discussion. However, the analytical minds behind the data have typically worked in the front office, instead of in the dugout, focusing primarily on building a winning roster, instead of in-game management.

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Topics: big data, data, Analytics, Optimization

MarTech Advisor: 5 Reasons Why It's Imperative to Centralize Your Marketing Data

Posted by Thomas Riley on February 21

 

  

 Centralizing Your Marketing Data

Marketers today find themselves replete with data but without any meaningful insights about that data. Research from Gartner shows that only about one-third of CMOs prioritize marketing ROI. Barely half of CMOs report even employ marketing technology. Though marketers have never seen so much useful data, companies often miss what's holding them back from data-driven marketing.

According to MarTechAdvisor, there are 5 main reasons why companies must centralize their marketing data to connect reality to their vision of data-driven marketing.

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Topics: B2B Content, anayltics, 5 Trends, data, centralization, data centralization, MarTechAdvisor

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