Thomas Riley in the Heartland, Day 4: Hoosier Land

Posted by admin on May 4, 2018 2:31:36 PM

MarketScale analytics operations manager Thomas 'TC' Riley is on the road this week and on Thursday traveled to his fourth state since the start of the week.

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Topics: Analytics, data, Optimization, SEO

Marketing Analytics Optimize Decision Making, Improves Marketing ROI

Posted by Thomas Riley on Apr 12, 2018 11:35:05 AM

 

As the saying goes, you wouldn’t drive a car without a dashboard, so don’t market your business without a good dashboard.

With a good view into the data and analytics of your business, marketing decisions can be more informed.

Which products are seeing the most quotes on your website? Which regions are generating the most quotes? Which markets are demonstrating the most engagement with your website? In terms of content marketing, which blogs, videos and case studies are performing best?

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Topics: MarketScale Dashboard, data centralization, data, anayltics

Play Ball! Quantitative Analytics Moves From Front Office to Dugout

Posted by Thomas Riley on Mar 29, 2018 2:06:52 PM

Since Moneyball, data analytics has been at the forefront of baseball discussion. However, the analytical minds behind the data have typically worked in the front office, instead of in the dugout, focusing primarily on building a winning roster, instead of in-game management.

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Topics: data, Analytics, Optimization, big data

MarTech Advisor: 5 Reasons Why It's Imperative to Centralize Your Marketing Data

Posted by Thomas Riley on Feb 21, 2018 8:43:04 AM

 

  

 

 Centralizing Your Marketing Data

Marketers today find themselves replete with data but without any meaningful insights about that data. Research from Gartner shows that only about one-third of CMOs prioritize marketing ROI. Barely half of CMOs report even employ marketing technology. Though marketers have never seen so much useful data, companies often miss what's holding them back from data-driven marketing.

According to MarTechAdvisor, there are 5 main reasons why companies must centralize their marketing data to connect reality to their vision of data-driven marketing.

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Topics: B2B Content, anayltics, MarTechAdvisor, 5 Trends, data, centralization, data centralization

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