University of Central Florida Professor Axel Stock, Ph.D. Talks Data and Marketing

Posted by Daniel Litwin on Nov 21, 2018 4:34:38 PM

 

 

Could data analysis replace intuition and creativity as the next best skill for tomorrow’s digital marketers? All signs are pointing in that direction, or at least towards a fusion of data and content. Especially within the Retail industry, with consumer trends flowing from in-store, in-app, or online, retailers have an abundance of data to make sense of and capitalize on, data that can influence powerful marketing strategies. Dr. Axel Stock, Associate Professor of Marketing at the University of Central Florida, joins us on this episode of our Digital Marketing Professor Series, to add his decades of experience to the conversation.

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Topics: Continuing Education, Analytics, Data Driven, Digital Marketing

Thomas Riley in the Heartland, Day 3: The Windy City

Posted by admin on May 3, 2018 4:37:05 PM

Our Analytics Manager Thomas Riley continued his Midwest trip on Wednesday and found himself in Chicago, IL.

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Topics: Analytics, Data Driven

Thomas Riley in the Heartland: Day 2

Posted by admin on May 2, 2018 8:43:40 AM

Thomas 'TC' Riley, our Analytics Manager, continued his road trip through the Midwest on Tuesday. After stopping in Missouri and Illinois on his first day, TC headed north to Wisconsin.

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Topics: anayltics, Data Driven

As Companies Embrace Analytics, A Data-Driven Approach Presents An Opportunity To Scale

Posted by Thomas Riley on Feb 19, 2018 1:07:39 PM

 

 

A major survey from NewVantage Partners shows that among 57 large corporations polled, AI and data projects are delivering significant value. The survey is in its sixth year and its reach and quality continues to grow, tapping the perspectives of the growing number of chief data officers. As big data and AI projects grow increasingly indistinguishable, more companies are looking to integrate the technologies into a coherent strategy. 

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Topics: B2B Content, HBR, Data Driven, big data

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