How Can B2B Brands Communicate, Educate and Entertain?

Posted by MarketScale on May 5

The tools and technologies now necessary for businesses making a digital transformation as they work from home, are many of the same tools used daily by marketers. From video communication and podcasts to conversational marketing – these are the tools and technologies that power marketing and media. But still, there is an adjustment across all business units. Communication has changed as in-person, face-to-face conversations, have been virtually eliminated.

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Topics: Digital Marketing, Podcasts, Maverick of Marketing, Live Broadcast, Digital Transformation, Live Video, B2B Media, Owned Channels

Online Learning Enables Business Continuity and Growth

Posted by MarketScale on April 21

Much has been made of the coronavirus impact on Higher Education. Colleges had to adapt to a business model that didn’t allow for their core service delivery—on-campus teaching—overnight. Ironically, it was the colleges that suddenly had a learning curve. Professors with varying technical aptitudes worked quickly to pivot to an online model for teaching. 

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Topics: B2B Industry News, B2B Market, Digital Marketing, Continuing Education, Online Learning, Digital Transformation, Business Continuity

B2B Adapts to Challenges: 2020 is Driving Digital Transformation Like Never Before

Posted by MarketScale on April 17

Let’s start out by saying thank you to the workers who haven’t yet seen the virtualization of their day-to-day. Certainly, frontline healthcare workers often must be with patients. And our supply chain—each package, ingredient and material sourced from around the world directly to us—is built on human effort that transcends virtual. There is a very long list of professionals and public servants to thank for their decidedly non-virtual efforts in this time.

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Topics: B2B Markets, Digital Marketing, Online Learning, Remote Work, Digital Transformation, Cloud, Business Continuity

B2B Companies Should Build Media Brands to Offset Cancelled Events

Posted by MarketScale on April 16

Before 2020, B2B industry events spend was on pace to create a $20 billion annual market. Industry events and trade shows bring the perfect fusion of education, collaboration and sales. Leads, product demonstrations—business growth. Deals are closed, terms are discussed and innovation reigns.

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Topics: B2B Marketing, B2B Content, Content Strategy, B2B Markets, Digital Marketing, Media

How to Grow your Business with Podcasts

Posted by Taylor Raglin on March 27

We are seeing the biggest shift in B2B history toward remote work, and remote communications. What used to be an in-person meeting is now a videoconference. What used to be a speech at a conference is now a live video. And what used to be an interview is now a podcast.

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Topics: B2B Marketing, B2B Content, Digital Marketing, Podcasts, Remote Work

MarketScale Recognized Among Conversational Marketing Top 50 Worldwide

Posted by Lauren Farrell on November 19

We know that websites are our most powerful sales tool, and conversational marketing has made sure that continues to ring true. We are proud to be named a Drift Top 50 Conversational Marketer for 2019.

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Topics: B2B Marketing, Digital Marketing, Conversational Marketing

The Art of Branding Yourself

Posted by Breanna Perkins on April 11

Marketing has become both an art and a science. With changing algorithms, an increased number of tools, and more data and analytics than can be digested by even an entire marketing team - it can be hard to keep up. Pair that with the variety of content types and mediums, and marketing has transformed into a carefully analyzed art form. 

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Topics: Thought Leadership, Content Creation, Marketing, Digital Marketing, Personal Branding, Here's What I Know

Five Marketing Trends to Watch in 2019

Posted by Kevin McInerny on January 28

It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.

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Topics: Thought Leadership, B2B Industry News, Marketing, Digital Marketing, Marketing and Sales, Content Marketing Statistics, B2B Content Strategy, Marketing Across Verticals, Video Marketing

Digital Marketing for Digital Platforms & Beyond

Posted by Daniel Litwin on December 18

 

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Topics: B2B Marketing, B2B Digital Marketing, Digital Marketing

The Five Goals of Social Media Marketing

Posted by Daniel Litwin on December 12

 

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Topics: Social Media Marketing, B2B Digital Marketing, B2B Social Media Marketing, Digital Marketing, Continuing Education

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