How Do you Create More Digitally Innovative Strategies in B2B?

Posted by Lauren Farrell on June 19

On this episode of the Maverick of Marketing radio show host Shannon Maverick, talks with Carlos Haddad, VP & GM of Sales, Marketing and Business Development of the Americas and Europe for Watts Water Technologies.

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Topics: B2B Digital Marketing, Maverick of Marketing, Digital Transformation

The Weekly Scale: Robots, Metal Detectors, and more powerful Productions

Posted by MarketScale on May 18

 

This week in B2B on The Weekly Scale host Tyler Kern highlights new collaborative robotic options, adaptations to the cancellation of live events and new opportunities for product launches. Watch now!

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Topics: Podcasts, Live Broadcast, Digital Transformation, Live Video, B2B Media, Owned Channels

How Can B2B Brands Communicate, Educate and Entertain?

Posted by MarketScale on May 5

The tools and technologies now necessary for businesses making a digital transformation as they work from home, are many of the same tools used daily by marketers. From video communication and podcasts to conversational marketing – these are the tools and technologies that power marketing and media. But still, there is an adjustment across all business units. Communication has changed as in-person, face-to-face conversations, have been virtually eliminated.

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Topics: Digital Marketing, Podcasts, Maverick of Marketing, Live Broadcast, Digital Transformation, Live Video, B2B Media, Owned Channels

Online Learning Enables Business Continuity and Growth

Posted by MarketScale on April 21

Much has been made of the coronavirus impact on Higher Education. Colleges had to adapt to a business model that didn’t allow for their core service delivery—on-campus teaching—overnight. Ironically, it was the colleges that suddenly had a learning curve. Professors with varying technical aptitudes worked quickly to pivot to an online model for teaching. 

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Topics: B2B Industry News, B2B Market, Digital Marketing, Continuing Education, Online Learning, Digital Transformation, Business Continuity

B2B Adapts to Challenges: 2020 is Driving Digital Transformation Like Never Before

Posted by MarketScale on April 17

Let’s start out by saying thank you to the workers who haven’t yet seen the virtualization of their day-to-day. Certainly, frontline healthcare workers often must be with patients. And our supply chain—each package, ingredient and material sourced from around the world directly to us—is built on human effort that transcends virtual. There is a very long list of professionals and public servants to thank for their decidedly non-virtual efforts in this time.

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Topics: B2B Markets, Digital Marketing, Online Learning, Remote Work, Digital Transformation, Cloud, Business Continuity

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