Tunnel vision is both a good and bad thing. At its best, tunnel vision means a laser-sharp focus on goals. At its worst, tunnel vision blinds us to the unexpected opportunities that emerge just beyond our line of sight.
Inbound 2015 was a great experience for 14,000 marketers, agencies, partners and vendors who attended this week in Boston. It was a testament to the Inbound Movement, the product vision for Hubspot, and their executive commitment to investing in their marketing community. It wasn’t a Hubspot sales pitch, it was an educational revival – with something to learn in every session and event. In a standardizing and commoditizing Marketing Automation world, Hubspot continues to emerge as the differentiator. While others ‘automate’, and focus on the technology, Hubspot differentiates with its focus on content, outcomes, training, philosophy and methodology for the most unique approach in the category.
In AdExchanger this week, Alex Magnin asked "How Much Is Your Direct Sales Team Really Worth?" His argument makes the point that programmatic inherently has a low cost of sales and while publishers enjoy higher CPMs from Direct Sales, they should re-examine their cost structure and optimize towards a more automated sales process oriented around yield.