Improving Your Emails with Brigham Young University Professor Lisa Thomas

Posted by Denis McInerny on Sep 13, 2018 9:27:20 AM


Lisa Thomas, an instructor of business communications at BYU’s Marriott School of Business, said there are four “A’s” to remember for great email communication: Attention, agenda, argument, and action.

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Topics: Email Marketing, Email Marketing 2.0, Email Marketing Strategy

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