Why Employee Advocacy Should be the Cornerstone of your Marketing Strategy

Posted by Lauren Farrell on November 25

Empowering employees to be champions of your brand is more important than ever before. 92% of people trust recommendations from their family and friends over any form of advertising. Employees who are advocates for their employers help to lead recruitment, increase brand awareness and even drive leads.

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Topics: Business Communication, Thought Leadership, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, Employee Advocacy, B2B Social Selling, Social Selling, Maverick of Marketing

How Dungeons & Dragons Makes You a Better Employee

Posted by Charlie Long on August 6
 
Dungeons & Dragons, the nerdy tabletop role-playing game of the 80s, is experiencing a renaissance with newfound growth and engagement. With newer, easier-to-digest rules and a wealth of real-play podcasts to dip your toes, getting into D&D is easier now than ever. So why should you get in on the craze? Simply, it’s a grand ol' time...but it may also make you a better employee.
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Topics: Employee Advocacy, Networking, Here's What I Know

Employee Advocacy: It’s like Super-Hyper-Caffeinated Espresso for Your Social Media Strategy

Posted by Owen Matson, Ph.D. on March 10

Employee Advocacy: It’s like Hyper-Caffeinated Espresso for Your Social Media Strategy  

Got a social media strategy?  Yep. 

Want to make it work better?  Of course.

What’s the Next Step?  You need an employee advocacy program

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Topics: B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, Employee Advocacy

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