MarketScale Media: The News Hub for 38 B2B Markets Across 12 Industries

Posted by Owen Matson, Ph.D. on Apr 3, 2017 9:00:48 AM

MarketScale Media: 12 Industries, 38 Markets: The One-Stop-Hub B2B News and Insights

 

Last February, MarketScale Launched its B2B Media Homesite: A one-stop hub for the the latest news and trends informing shaping the world's most vital B2B industries. MarketScale Media provides news and insights relevant to 38 B2B markets across 12 industries. That's a conservative estimate, when one notes the range in topics--from Biotech and Healthcare management, Sustainable Design, A/V Components, Autonomous vehicles, and Digital Signage, the scope of MarketScale's Media Coverage is hard to determine in quantitative terms.  

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Topics: MarketScale B2B News, B2B Industry News, B2B Markets, Automative Industry Trends, Architecture, Engineering, Design, Construction Industry, Healthcare Industry, Professional A/V, Electrical Engineering, Sciences, Chemical Science, Industrial IoT, IOT, Biotech, Science, Software and Electronics, Food and Beverage, Building Management

Social Media for Young Patients

Posted by Owen Matson, Ph.D. on Mar 25, 2017 1:23:53 PM

Today, Cape Breton Regional Hospital paediatric patients join the Upopolis network, an innovative social media platform that helps young patients safely and securely access youth-friendly medical content, and stay connected with other patients as well as their families and friends while undergoing care.   Read more at MarketScale Healthcare.

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Topics: Healthcare Industry, Healthcare Software and Systems

Ask a Kid: 5 Insights on Human-Centered Experience

Posted by Owen Matson, Ph.D. on Mar 24, 2017 7:12:45 PM

WHAT CHILDREN CAN TEACH US ABOUT DESIGNING HUMAN-CENTERED EXPERIENCE

A recent article on "Designing a Human-Centered Pediatric Experience" draws on opinions and insights from children to develop guidelines for optimal pediatric care.  The article is not only useful; more importantly, it's moving.  Coming from outside the profession of healthcare design, the article represents a model of effective content: It speaks to professional protocols in terms of common emotional needs.  It's 5 key points focus on issues specific to hospital facilities management, but the inights resonate on a much broader level:

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Topics: B2B Marketing, B2B Content, Thought Leadership, Content, Content Strategy, Business Communication, Healthcare Industry, Healthcare Design and Engineering

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