Innovation is what pushes businesses forward, and in today's technology driven world, leaders that innovate drive progress across organizations. At the heart of most companies is Operations, a department that efficiently and effectively manages complex processes across every part of the business.
Historically, Business to Business (B2B) marketing has lived up to the stereotype of being stale and dry. While often lacking the creativity that is often found in Business to Consumer (B2C) marketing, a new era has arrived across all industries of B2B. With a disruptive mindset, and a focus on engaging prospects and audiences with information and educational, inspiring stories, marketers today are removing the stereotype that once existed. From creative storytelling in video, to the prominent use of infographics and podcast shows, marketing is rapidly changing in B2B.