Why B2B Content Marketing?

Posted by Owen Matson, Ph.D. on Apr 19, 2017 11:39:26 AM

How do B2B Brands Benefit from Content Marketing?  Check out the Stats on this Infographic...

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Topics: B2B Digital Marketing, B2B Content, Content Marketing Statistics, Infographics

The Value of Infographics in B2B Marketing

Posted by Owen Matson, Ph.D. on Apr 19, 2017 11:17:02 AM

The Value of Infographics in B2B Marketing

Infographics have emerged in status from powerful option to essential strategy. Consider the stats:

  • According to Hubspot, "blog articles that included infographics generated an average of 178% more inbound links and 72% more views than all other posts." 
  • Demand for infographics has increased 800% in the past year.
  • Infographics are liked and shared on social media 3X more than other any other type of content. -MassPlanner

The most powerful infographics do more than simply present information; they can telegraph a complex story in simple visual terms to a broad range of audiences in creative and engaging ways.

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Topics: B2B Marketing, B2B Content, Infographics, Content Marketing, B2B Digital Marketing

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