The Weekly Scale: June 22nd

Posted by Lauren Farrell on June 22

 

This week on The Weekly Scale, host Tyler Kern talks podcasts with Uncle Sam, live broadcasts, new glass-to-glass solutions, a trip to Austin, Texas - and scalability.

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Topics: MarketScale LIVE, Podcasts, Live Broadcast, B2B

Why is Storytelling Vital to Connecting with Customers?

Posted by Lauren Farrell on May 26

Storytelling is often a primary differentiator in helping businesses connect and communicate with customers. And customers after all,  are the lifeblood of our businesses. Stories help them to digest information easily and to connect them to information that often helps  positively and easily associate it with a product or business and with it, create memorable associations.

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Topics: storytelling, B2B Social Media Marketing, Live Broadcast, Brandlive, Live Video

The Weekly Scale: Robots, Metal Detectors, and more powerful Productions

Posted by MarketScale on May 18

 

This week in B2B on The Weekly Scale host Tyler Kern highlights new collaborative robotic options, adaptations to the cancellation of live events and new opportunities for product launches. Watch now!

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Topics: Podcasts, Live Broadcast, Digital Transformation, Live Video, B2B Media, Owned Channels

How Can B2B Brands Communicate, Educate and Entertain?

Posted by MarketScale on May 5

The tools and technologies now necessary for businesses making a digital transformation as they work from home, are many of the same tools used daily by marketers. From video communication and podcasts to conversational marketing – these are the tools and technologies that power marketing and media. But still, there is an adjustment across all business units. Communication has changed as in-person, face-to-face conversations, have been virtually eliminated.

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Topics: Digital Marketing, Podcasts, Maverick of Marketing, Live Broadcast, Digital Transformation, Live Video, B2B Media, Owned Channels

Five Reasons Why Live Video Drives More Engagement

Posted by MarketScale on April 24

The way consumers approach entertainment is increasingly being driven by live video. 

Though sports have leveraged the power of “you had to be there” for years (in 2019, 14 of the top 20 primetime telecasts were sports), today’s digital-native consumers come to expect live, as-it-happens looks at everything they want to consume. 

And B2B is no different. 

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Topics: B2B Marketing, B2B Content Strategy, Live Stream, Live Broadcast, Live Video

B2B Has Officially Gone Live: Live Video is the Marketer’s Go-To Answer

Posted by Taylor Raglin on March 19
Cancelled events , postponed trade shows and restrictions on travel have put unprecedented  demands on marketers, challenging companies to maintain critical sales and marketing communication remotely.
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Topics: B2B Marketing, B2B Content, B2B Digital Marketing, Marketing and Sales, Online Learning, Live Broadcast, Virtual Tradeshow, B2B, Brandlive

Tradeshow Cancelled? Take your Attendance Virtual

Posted by Lauren Farrell on March 4

From CES and SXSW, to NAB, InfoComm, FabTech, OTC and thousands more – industry events provide a platform for people to meet, grow, converse and learn. But as we are all aware – unforeseen disruption from the coronavirus is eliminating a platform that so many depend on.  Coronavirus is not the first virus outbreak that has international implications causing industry-wide disruption; nor will it be the last. But does the disruption need to be as extensive as it seems?

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Topics: Trade Shows, Marketing Across Verticals, Podcasts, Tradeshow Marketing, Live Broadcast, Virtual Tradeshow

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