Five Reasons Why Live Video Drives More Engagement

Posted by MarketScale on April 24

The way consumers approach entertainment is increasingly being driven by live video. 

Though sports have leveraged the power of “you had to be there” for years (in 2019, 14 of the top 20 primetime telecasts were sports), today’s digital-native consumers come to expect live, as-it-happens looks at everything they want to consume. 

And B2B is no different. 

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Topics: B2B Marketing, B2B Content Strategy, Live Stream, Live Broadcast, Live Video

How Twitch is Changing Gaming

Posted by Geoff Short on April 17
Video games have always revolved around competition. From the one-on-one battles of Pong in the early 1970s until now, these virtual worlds have captured people’s attention through struggles and rivalries.
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Topics: Video, Content Marketing, Content Creation, Video Marketing, Live Stream, Influencer Marketing, Gaming, Here's What I Know

MarketScale Software & Technology Live Podcast at CES 2019

Posted by Daniel Litwin on January 10
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Topics: Software and Electronics, Live Stream

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