Storytelling is often a primary differentiator in helping businesses connect and communicate with customers. And customers after all, are the lifeblood of our businesses. Stories help them to digest information easily and to connect them to information that often helps positively and easily associate it with a product or business and with it, create memorable associations.
This week in B2B on The Weekly Scale host Tyler Kern highlights new collaborative robotic options, adaptations to the cancellation of live events and new opportunities for product launches. Watch now!
The tools and technologies now necessary for businesses making a digital transformation as they work from home, are many of the same tools used daily by marketers. From video communication and podcasts to conversational marketing – these are the tools and technologies that power marketing and media. But still, there is an adjustment across all business units. Communication has changed as in-person, face-to-face conversations, have been virtually eliminated.
The way consumers approach entertainment is increasingly being driven by live video.
Though sports have leveraged the power of “you had to be there” for years (in 2019, 14 of the top 20 primetime telecasts were sports), today’s digital-native consumers come to expect live, as-it-happens looks at everything they want to consume.
And B2B is no different.