How can you create an environment for employee's that "makes magic happen" - one in which they are engaged in their work and feel connected to the rest of the world?
Manufacturing, although an industry with a long history, isn’t stuck in the past. Its operations have embraced artificial intelligence, robots and other technology, which has propelled accuracy and efficiency forward. Unfortunately, manufacturing lags behind in other areas like marketing. It hasn’t adopted modern marketing practices like content, inbound or social media marketing. Thus, it’s struggling to connect with millennials, who, according to a Forrester Report, are involved in B2B purchasing decisions 73 percent of the time. They are also, per the Pew Research Center, the largest living generation in the U.S., numbering over 75 million.
For manufacturers to retain and grow clients, they must start focusing on the millennial buyer.