What Marketing Will Look Like In 2020

Posted by Lauren Farrell on October 24

Conversational robots, zero click search results, new content mediums and data visualization. Are these the components of a marketers playbook in 2020?

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Topics: Marketing Data, Content Marketing, SEO, Conversational Marketing, Market Makers

The Perfect Alignment of Sales and Marketing

Posted by Lauren Farrell on October 23

Sales and marketing ultimately cannot exist without each other but often they are siloed and inherently selfish to their own goals that don’t necessarily align. But today it is more crucial than ever before that the strategies of both are aligned and compliment each other. And even more importantly, that the two areas collaborate – extensively.

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Topics: Marketing and Sales, Marketing Strategy, Market Makers, Sales Enablement

Driving Market Relevance with Content

Posted by Lauren Farrell on September 12

 

It's one of the most cliche phrases in marketing, yet undeniably true. Content is king. But as more mediums add to the vastness of content - how as a marketer do you create content to stay relevant and influence the buying cycle?

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Topics: B2B Marketing, B2B Content, Content Strategy, B2B Content Strategy, Marketing Strategy, Market Makers

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