Content Marketer, by Action if not Job Title: MarketScale Interviews Adam Williams

Posted by Owen Matson, Ph.D. on Mar 29, 2017 10:43:08 AM

Now I am a content marketer, by action if not job title. I get to put content marketing into action because I’ve been given the room to shape my own role and our companies’ marketing path…  What helps to ease that challenge is our leadership is supportive and onboard. I couldn’t ask for more from them. I have the green light and their patience to keep letting this evolve. We all are thinking long term.

—Adam Williams, Head of Marketing, Palo Duro Hardwoods and Lägler North America

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Topics: Marketer Profile, Marketer Interview, B2B Content, Content Marketing, B2B Digital Marketing, B2B Brand Writing, Creative

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