The Art of Branding Yourself

Posted by Breanna Perkins on Apr 11, 2019 11:30:14 AM

Marketing has become both an art and a science. With changing algorithms, an increased number of tools, and more data and analytics than can be digested by even an entire marketing team - it can be hard to keep up. Pair that with the variety of content types and mediums, and marketing has transformed into a carefully analyzed art form. 

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Topics: Thought Leadership, Content Creation, Marketing, Digital Marketing, Personal Branding

Five Marketing Trends to Watch in 2019

Posted by Kevin McInerny on Jan 28, 2019 1:03:51 PM

It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.

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Topics: Thought Leadership, B2B Industry News, Marketing, Digital Marketing, Marketing and Sales, Content Marketing Statistics, B2B Content Strategy, Marketing Across Verticals, Video Marketing

Marketing from the Palm of your Hand with Beibei Dong, Associate Professor of Marketing at Lehigh University

Posted by Daniel Litwin on Sep 28, 2018 11:45:46 AM

 

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Topics: B2B Digital Marketing, Food and Beverage, Marketing, anayltics, Continuing Education, Hospitality

Why Marketers Confront Widespread Misunderstanding of their Role and Value

Posted by Owen Matson, Ph.D. on Apr 6, 2017 1:44:21 PM

Study Reveals that Marketers are Increasingly Frustrated over Widespread Misunderstanding of their Role and Value in Organizations.  

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Topics: Business Communication, storytelling, Thought Leadership, Brand Writing, The Marketing Profession, Marketing, Digital Marketing

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