Staying Healthy While Working A Full-Time Job

Posted by Lauren Farrell on July 26
 
There is a cyclical rigidness about transitioning from college to work life. Suddenly, the spontaneity of university living turns into a structured 8-5 day, triggering a load of lifestyle changes. For many, the most difficult part of adjusting to corporate life is how to take care of oneself while adjusting to a foreign routine.
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Topics: Food and Beverage, Marketing, Here's What I Know

Sony's Rise & Canon's Demise

Posted by Geoff Short on May 21
Josh-Brummett
 
About eight years ago, Canon started to dominate the video market with its 5D MKII camera lineup. Being able to capture high quality 1080p video and beautiful photos in one body was a huge selling point to filmmakers. Canon sat on this throne for many years, with little innovation or change to their DSLR lineup.
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Topics: Video, Marketing, Video Marketing, Sony, Canon, Here's What I Know

Being a Data Driven Dad

Posted by Thomas Riley on May 1

TC-Reilly

Just a short while ago, I would not have been able to provide an opinion on this topic. Over the last five weeks though, I've gone through the most transformative period in my life: I’ve become a dad.

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Topics: Marketing Data, Marketing, Data Driven, Fatherhood, Data & Analytics, Visualization, Here's What I Know, Diving into Data

Rebranding Like the Jonas Brothers

Posted by Geoff Short on April 26
Cameron-Cooper-and-Emily-Rector
In the world of music, 2019 has been the year of the Jonas Brothers. After a six-year hiatus from making music as a band, they are back, bigger and better than they ever were before. But anyone who has listened to the group’s new singles like "Sucker" and "Cool," knows that they are not the same Disney Channel band that initially rose to fame.
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Topics: Marketing, Branding, Personal Branding, Media, Artists, Music, Audience, Here's What I Know

The Art of Branding Yourself

Posted by Breanna Perkins on April 11

Marketing has become both an art and a science. With changing algorithms, an increased number of tools, and more data and analytics than can be digested by even an entire marketing team - it can be hard to keep up. Pair that with the variety of content types and mediums, and marketing has transformed into a carefully analyzed art form. 

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Topics: Thought Leadership, Content Creation, Marketing, Digital Marketing, Personal Branding, Here's What I Know

Five Marketing Trends to Watch in 2019

Posted by Kevin McInerny on January 28

It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.

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Topics: Thought Leadership, B2B Industry News, Marketing, Digital Marketing, Marketing and Sales, Content Marketing Statistics, B2B Content Strategy, Marketing Across Verticals, Video Marketing

Marketing from the Palm of your Hand

Posted by Daniel Litwin on September 28

 

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Topics: B2B Digital Marketing, Food and Beverage, Marketing, anayltics, Continuing Education, Hospitality

Why Marketers Confront Widespread Misunderstanding of their Role and Value

Posted by Owen Matson, Ph.D. on April 6

Study Reveals that Marketers are Increasingly Frustrated over Widespread Misunderstanding of their Role and Value in Organizations.  

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Topics: Business Communication, storytelling, Thought Leadership, Brand Writing, The Marketing Profession, Marketing, Digital Marketing

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