Following years of research and development, and after investing a small fortune, you’re finally ready to bring your game-changing product to market. So, how do you go about initiating a successful launch? Your instincts may tell you to promote all your product’s features and benefits to every single applicable market. It may seem counter-intuitive to ignore features or applications.
Marketers know all-too-well that successful content strategy requires the ability to engage a target audience. Engaging a single audiences in is challenging enough. But brands often target markets in multiple verticals. As a result, Marketers commonly grapple with greater challenges: