From Edison to Bezos: Marketing History Says a Single-Market Focus is the Way to Launch Products

Posted by admin on Sep 24, 2018 4:43:20 PM

Following years of research and development, and after investing a small fortune, you’re finally ready to bring your game-changing product to market. So, how do you go about initiating a successful launch? Your instincts may tell you to promote all your product’s features and benefits to every single applicable market. It may seem counter-intuitive to ignore features or applications.

Read More

Topics: Marketing Across Verticals, Marketing and Sales

One Brand, Many Targets: Developing Content Across Verticals

Posted by Owen Matson, Ph.D. on Apr 24, 2017 8:02:56 AM

Marketers know all-too-well that successful content strategy requires the ability to engage a target audience.  Engaging a single audiences in is challenging enough. But brands often target markets in multiple verticals.  As a result, Marketers commonly grapple with greater challenges:

Read More

Topics: B2B Content, B2B Content Strategy, Marketing Across Verticals, B2B Digital Marketing

Recent Posts

Posts by Topic

see all