Tradeshow Cancelled? Take your Attendance Virtual

Posted by Lauren Farrell on March 4

From CES and SXSW, to NAB, InfoComm, FabTech, OTC and thousands more – industry events provide a platform for people to meet, grow, converse and learn. But as we are all aware – unforeseen disruption from the coronavirus is eliminating a platform that so many depend on.  Coronavirus is not the first virus outbreak that has international implications causing industry-wide disruption; nor will it be the last. But does the disruption need to be as extensive as it seems?

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Topics: Trade Shows, Marketing Across Verticals, Podcasts, Tradeshow Marketing, Live Broadcast, Virtual Tradeshow

Five Marketing Trends to Watch in 2019

Posted by Kevin McInerny on January 28

It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.

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Topics: Thought Leadership, B2B Industry News, Marketing, Digital Marketing, Marketing and Sales, Content Marketing Statistics, B2B Content Strategy, Marketing Across Verticals, Video Marketing

From Edison to Bezos: Marketing History Says a Single-Market Focus is the Way to Launch Products

Posted by admin on September 24

Following years of research and development, and after investing a small fortune, you’re finally ready to bring your game-changing product to market. So, how do you go about initiating a successful launch? Your instincts may tell you to promote all your product’s features and benefits to every single applicable market. It may seem counter-intuitive to ignore features or applications.

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Topics: Marketing and Sales, Marketing Across Verticals

One Brand, Many Targets: Developing Content Across Verticals

Posted by Owen Matson, Ph.D. on April 24

Marketers know all-too-well that a successful content strategy requires the ability to engage a target audience.  Engaging a single audience is challenging enough, but brands often target markets in multiple verticals.  As a result, Marketers commonly grapple with greater challenges.

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Topics: B2B Content, B2B Digital Marketing, B2B Content Strategy, Marketing Across Verticals

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