From CES and SXSW, to NAB, InfoComm, FabTech, OTC and thousands more – industry events provide a platform for people to meet, grow, converse and learn. But as we are all aware – unforeseen disruption from the coronavirus is eliminating a platform that so many depend on. Coronavirus is not the first virus outbreak that has international implications causing industry-wide disruption; nor will it be the last. But does the disruption need to be as extensive as it seems?
It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.
Following years of research and development, and after investing a small fortune, you’re finally ready to bring your game-changing product to market. So, how do you go about initiating a successful launch? Your instincts may tell you to promote all your product’s features and benefits to every single applicable market. It may seem counter-intuitive to ignore features or applications.
Marketers know all-too-well that a successful content strategy requires the ability to engage a target audience. Engaging a single audience is challenging enough, but brands often target markets in multiple verticals. As a result, Marketers commonly grapple with greater challenges.