What Marketers Can Learn from Baseball

Posted by Tyler Kern on November 4

It's a question that has been asked quite a bit in recent years: How do you fix Major League Baseball? It's an even trickier answer for people in the marketing and sales departments for Major League Baseball teams.

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Topics: Sports & Entertainment, Marketing Strategy

The Importance of Education in Marketing

Posted by Lauren Farrell on November 4

alphabet-conceptual-education-266185Today in the digital age we are inundated with information and therefore the way people are persuaded has evolved. It's imperative that marketers authentically answer what problem your business solving for, and what its value is.

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Topics: B2B Digital Marketing, Influencer Marketing, Marketing Strategy, Maverick of Marketing

The Perfect Alignment of Sales and Marketing

Posted by Lauren Farrell on October 23

Sales and marketing ultimately cannot exist without each other but often they are siloed and inherently selfish to their own goals that don’t necessarily align. But today it is more crucial than ever before that the strategies of both are aligned and compliment each other. And even more importantly, that the two areas collaborate – extensively.

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Topics: Marketing and Sales, Marketing Strategy, Market Makers, Sales Enablement

A Consultant's Perspective on Marketing

Posted by Tyler Kern on October 21

On this week's episode of Maverick of Marketing, Shannon Maverick was joined by Mary George, Owner at CMO onDemand Marketing Strategy and Execution.

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Topics: Marketing Strategy, MarketScale Radio, Maverick of Marketing

How Data Should Drive Your Decision-Making

Posted by Lauren Farrell on September 16
 
There has never been more data available to businesspeople than today. However, with so much availability, it can overwhelm decision makers.
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Topics: B2B Content Strategy, Data & Analytics, Here's What I Know, Marketing Strategy

Driving Market Relevance with Content

Posted by Lauren Farrell on September 12

 

It's one of the most cliche phrases in marketing, yet undeniably true. Content is king. But as more mediums add to the vastness of content - how as a marketer do you create content to stay relevant and influence the buying cycle?

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Topics: B2B Marketing, B2B Content, Content Strategy, B2B Content Strategy, Marketing Strategy, Market Makers

Talking the Talk with Conversational Marketing

Posted by Lauren Farrell on September 4

Conversational Marketing: Talking the Talk

with Kevin McInerny, Sales Operations Manager and Lauren Farrell, Senior Director of Marketing

Thursday, September 5th - 2:00 pm et/11:00 am pt

Register Today!

 

Today, everyone wants what they want, when they want it. 

Customers expect real-time experiences, yet how many visitors on your website do you engage with?

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Topics: B2B Digital Marketing, Conversational Marketing, Marketing Strategy

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