Partnerships, Not Sponsorships:  How B2B Companies Are Finding a Niche in the Sports World

Posted by Kevin McInerny on Oct 30, 2018 10:05:13 AM

On this episode of the Business Development Podcast on MarketScale, Brandon Pfluger former collegiate athlete at Southern Methodist University relates his athletic background with the world of B2B companies leveraging analytics. This analysis explains that the two have more in common than most would think. 

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Creation and Distribution: Making the Most of Marketing Data with Mackenzie Williams of MarketScale

Posted by Kevin McInerny on Oct 30, 2018 10:04:59 AM

On this episode of the Business Development Podcast on MarketScale, Mackenzie Williams highlights her passion for business. She explains that although content is still "king", without proper distribution and analysis it can be a wasted investment. Have a listen and learn how content can become headache free.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Elevating Company Image with Your Personal Brand with Nick Minor of MarketScale

Posted by Kevin McInerny on Oct 30, 2018 10:04:43 AM

On this episode of the Business Development Podcast on MarketScale, Nick Minor (Dodgers Fan) talks about the importance of treating your business the same way you would treat your personal brand. Every business is comprised of individuals that make a brand great, learning how to harness that is half the battle.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Testimonials: The Most Authentic Form of Marketing with Shannon Maverick of MarketScale

Posted by Kevin McInerny on Oct 30, 2018 10:04:27 AM

On this episode of the Business Development Podcast on MarketScale, Shannon Maverick highlights the importance of business partnerships. Winning companies serve their clients and have a rapport that leads to them evangelizing their brand. Capturing those moments can become the strongest case for your sales representatives to turn a maybe into a yes.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Good Social Media Marketing is About These Three Things, with Nick Mattar, Marketing Faculty at Wayne State University

Posted by Daniel Litwin on Oct 5, 2018 10:53:58 AM

There is no uniform playbook on social media that could cover the sheer breadth of the topic or keep up with its speed of change. When it comes to this arm of digital marketing, everyone is learning day by day.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

MarketScale Original Series: Changing the Business of Baseball with the Savannah Bananas

Posted by Denis McInerny on Jun 19, 2018 4:13:53 PM

MarketScale Sports and Entertainment, presents our trailer for our upcoming Savannah Bananas series debut, highlighting the challenges, processes, opportunities, technologies and leadership lessons from owning and operating a 'fans first' baseball team.

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Topics: Original Series, MarketScale B2B Marketing, Video, Sports & Entertainment

Antigua Sailing Week 2018 With SiOnyx

Posted by Annie Thomas on Apr 30, 2018 3:01:36 PM

MarketScale visited Antigua last weekend with SiOnyx for the opening night of Antigua Sailing Week 2018 to showcase the SiOnyx Aurora night-vision action camera.

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Topics: SiOnyx, MarketScale B2B Marketing

The SiOnyx Aurora Succeeds in Kickstarter Campaign

Posted by Cameron Cooper on Apr 26, 2018 4:50:26 PM

On Friday, April 20, SiOnyx launched Aurora, their new action camera, on Kickstarter. SiOnyx’s Aurora is the world’s first waterproof day and night camera and is the only high-definition, color action-camera with true day and night imaging.

Their Kickstarter campaign was a true success, surpassing their goal of $50K in less than four hours and reaching 200% of their goal in less than 48 hours. While they’re currently at over $180K with about 400 backers, they’re sure to excel farther past their goal with 29 days left of the campaign to go.

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Topics: MarketScale B2B Marketing, SiOnyx, Kickstarter

Making The Transition From Operations to Optimization Within Your Sales Strategy

Posted by Kevin McInerny on Mar 29, 2018 1:01:33 PM

Sales Operations Should Equal Sales Optimization

Like many aspects of business in the 21st century, Sales Operations is changing. How? Well, it’s moving quickly from a reporting and administration function to much more—think of it as Sales Optimization. Longer buying cycles and global competition may be eating into your organization’s numbers. It’s time to address the increased cost of sales head on by taking a closer look at your Sales Operations team.

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Topics: MarketScale B2B Marketing, Millennials, Marketing and Sales, Automated Sales, Sales Cycle, Optimization

Marketing to Millennials: How Manufacturing Can Make the Shift

Posted by Matt McCoy on Mar 27, 2018 1:23:52 PM

Manufacturing, although an industry with a long history, isn’t stuck in the past. Its operations have embraced artificial intelligence, robots and other technology, which has propelled accuracy and efficiency forward. Unfortunately, manufacturing lags behind in other areas like marketing. It hasn’t adopted modern marketing practices like content, inbound or social media marketing. Thus, it’s struggling to connect with millennials, who, according to a Forrester Report, are involved in B2B purchasing decisions 73 percent of the time. They are also, per the Pew Research Center, the largest living generation in the U.S., numbering over 75 million.

For manufacturers to retain and grow clients, they must start focusing on the millennial buyer.

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Topics: MarketScale B2B Marketing, Building Management, Manufacturing, Millennials

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