Enterprise Dashboard from MarketScale is Your Marketing Command Center

Posted by Thomas Riley on Mar 26, 2018 12:17:56 PM

A customized MarketScale Enterprise Dashboard can and should be your one-stop shop for all key marketing and sales data within your company. Our custom Enterprise Dashboard is capable of KPI tracking across many of the marketing and sales systems your company is already using. Our dashboards have always provided insights into web traffic and site visitor behavior via data from Google Analytics—but did you know Google Analytics is just one of over 150 system integrations available through the Enterprise Dashboard?

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Topics: dashboard, MarketScale B2B Marketing, MarketScale Dashboard, Enterprise Dashboard, Analytics

Studies Suggest Marketers Confront Increasing Stress: Here's Some Tips to Help Manage Content Creation

Posted by Owen Matson, Ph.D. on Apr 3, 2017 2:10:25 PM

Stressed by the Demand to Create all that Content? 

If the answer is "yes," you're not alone.  Studies show that marketers are undergoing increased job stress.  And it's no wonder, given the increased complexity of the work.  Marketers face many challenges today: High growth expectations, hyper competition in crowded market places, and the digital and social-media revolution. What’s more, growing pressure from the C-suite to implement marketing return on investment measures as a way to track and evaluate marketing success is increasing the marketer’s workload. Studies show that stress rates for marketers are on the rise.

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Topics: Content Strategy, B2B Content, B2B Digital Marketing, B2B Content Writing, MarketScale B2B Marketing, B2B Marketing, Content Marketing, Content Creation

Trending in Architecture at MarketScale

Posted by Owen Matson, Ph.D. on Mar 31, 2017 9:09:50 PM

Trending in Architecture at MarketScale

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Topics: Architecture, MarketScale B2B Marketing

New book outlines more than 150 of the leading trends in the IoT industry

Posted by Owen Matson, Ph.D. on Mar 29, 2017 9:09:36 PM

NEW BOOK OUTLINES MORE THAN 150 OF THE LEADING TRENDS IN THE IOT INDUSTRY

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Topics: IOT, MarketScale B2B Marketing

MarketScale Attends 2017 International Wireless Communications Expo

Posted by Owen Matson, Ph.D. on Mar 29, 2017 2:42:44 PM

The 2017 International Wireless Communications Expo

Taking place March 27-31, 2017 in Las Vegas, IWCE is a venue where people can make the human connections they need to be successful, whether it is connecting to a future client, boss, employee or business partner. It is also where people can connect to information about a technology, product or policy that is crucial to success. See innovation at its best and join us for the premier event for communications technology.

MarketScale is there with partnering clients.  After all, digital marketing plays a key role in increadesing the ROI on trade show attendance.  To learn more about how MarketScale can help you leverage the benefits of event marketing, visit our website.

To learn more, visit iwceexpo.com

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Topics: B2B Digital Marketing, Event Marketing, Trade Shows, MarketScale B2B Marketing

MarketScale at The Digital Signage Expo 2017: The Cutting Edge of Spectacle

Posted by Owen Matson, Ph.D. on Mar 29, 2017 1:31:32 PM

At the Cutting Edge of Spectacle... 

Digital Signage Expo is the world’s largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital display and interactive technology solutions for customer and employee communications.

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Topics: B2B Digital Marketing, Event Marketing, Trade Shows, MarketScale B2B Marketing

Global Shop 2017 presents the cutting edge of retail design and technology

Posted by Nick Greco on Mar 29, 2017 12:18:36 PM

MarketScale is attending GlobalShop 2017, the largest shopper marketing expo in the United States. The event, held at Mandalay Bay, Las Vegas features engaging technology that is driving the next evolution of retail. Top attendees include Apple, Google, Samsung, Sony, and many of the world's leading retail brands. 
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Topics: Event Marketing, Global Shop 2017, MarketScale B2B Marketing, Trade Shows

MarketScale Attends Global Shop 2017

Posted by Owen Matson, Ph.D. on Mar 29, 2017 12:03:33 PM

MarketScale in Las Vegas for Global Shop 2017 

"GlobalShop, the only trade show that combines retail design, merchandising, shopper-facing technology & marketing. GlobalShop brings together the retail world’s top influencers under one roof."

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Topics: Event Marketing, Trade Shows, Global Shop 2017, MarketScale B2B Marketing

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