Why Should B2B Companies Invest in Creative Resources?

Posted by Lauren Farrell on February 18

Why is creativity so vital for B2B companies today, when traditionally it has been ignored - leading to many companies being labeled as mundane or boring?

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Topics: Creative, B2B Content, B2B Digital Marketing, Content Creation, Maverick of Marketing

Women Making an Impact in Manufacturing

Posted by Lauren Farrell on February 11

How can you create an environment for employee's that "makes magic happen" - one in which they are engaged in their work and feel connected to the rest of the world?

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Topics: Manufacturing, Marketing Strategy, Maverick of Marketing

The Divide Between Sales and Marketing: Is it just a Stereotype?

Posted by Lauren Farrell on January 21

Expectations drive the stereotypes that often divide sales and marketing departments. Sales expects marketing to create a simple message and deliver qualified leads, and marketing thinks sales wants them to do the work while they travel and entertain.

These assumptions complicate things. But is the divide overhyped?

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Topics: B2B Marketing, B2B Digital Marketing, Marketing and Sales, Maverick of Marketing, Sales Enablement

Applying Industry Principles to Marketing

Posted by Lauren Farrell on January 2

It is a best practice to take something from one industry or department and use in another. The use of Lean is an exemplary example.

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Topics: Maverick of Marketing

Timely Marketing and Continuous Learning

Posted by Lauren Farrell on December 10
On this episode of the Maverick of Marketing, the Maverick spoke with Cat Allen, Digital Advertising Manager for Linux Academy. She spoke to the importance of continuous learning and the importance of education in marketing.
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Topics: B2B Digital Marketing, Continuing Education, MarketScale Radio, Maverick of Marketing

Why Employee Advocacy Should be the Cornerstone of your Marketing Strategy

Posted by Lauren Farrell on November 25

Empowering employees to be champions of your brand is more important than ever before. 92% of people trust recommendations from their family and friends over any form of advertising. Employees who are advocates for their employers help to lead recruitment, increase brand awareness and even drive leads.

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Topics: Business Communication, Thought Leadership, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, Employee Advocacy, B2B Social Selling, Social Selling, Maverick of Marketing

Adapting Strategies to Differing Markets

Posted by Lauren Farrell on November 19

Oftentimes in business we complain about too much data. But for marketers in newer companies, often there is no data to inform decisions.  So how do marketing strategies change between established brands and startups? 

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Topics: B2B Marketing, B2B Content Strategy, Maverick of Marketing

The Importance of Education in Marketing

Posted by Lauren Farrell on November 4

alphabet-conceptual-education-266185Today in the digital age we are inundated with information and therefore the way people are persuaded has evolved. It's imperative that marketers authentically answer what problem your business solving for, and what its value is.

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Topics: B2B Digital Marketing, Influencer Marketing, Marketing Strategy, Maverick of Marketing

A Consultant's Perspective on Marketing

Posted by Tyler Kern on October 21

On this week's episode of Maverick of Marketing, Shannon Maverick was joined by Mary George, Owner at CMO onDemand Marketing Strategy and Execution.

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Topics: Marketing Strategy, MarketScale Radio, Maverick of Marketing

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