It is a best practice to take something from one industry or department and use in another. The use of Lean is an exemplary example.
Empowering employees to be champions of your brand is more important than ever before. 92% of people trust recommendations from their family and friends over any form of advertising. Employees who are advocates for their employers help to lead recruitment, increase brand awareness and even drive leads.
Oftentimes in business we complain about too much data. But for marketers in newer companies, often there is no data to inform decisions. So how do marketing strategies change between established brands and startups?
Today in the digital age we are inundated with information and therefore the way people are persuaded has evolved. It's imperative that marketers authentically answer what problem your business solving for, and what its value is.