How Do you Create More Digitally Innovative Strategies in B2B?

Posted by Lauren Farrell on June 19

On this episode of the Maverick of Marketing radio show host Shannon Maverick, talks with Carlos Haddad, VP & GM of Sales, Marketing and Business Development of the Americas and Europe for Watts Water Technologies.

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Topics: B2B Digital Marketing, Maverick of Marketing, Digital Transformation

Is the Future of Events a Hybrid of the Past and Present?

Posted by Lauren Farrell on June 4

Events have always been a primary thread through every aspect of our lives. From concerts and games to conferences and trade shows, many of us spend a significant amount of time attending various in-person events, until recently when the pandemic forced us to move almost everything, online. But were virtual experiences and the demand for them something on track to become popular already – or did the current pandemic force them to become more common than they ever would have been?

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Topics: B2B Marketing, Trade Shows, Maverick of Marketing, Virtual Tradeshow

Maverick of Marketing: Differentiating Your Brand

Posted by MarketScale on May 13

Brands undoubtedly experience ebbs and flows influenced by a variety of factors, many outside of the control of anyone. And right now, more than any other time in recent memory, many businesses are experiencing unexpected changes. So how does a brand adapt? While branding doesn’t have a singular strategy, and there is no set formula for new challenges - it’s important for brands and marketers to continually adapt and understand their audience.

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Topics: B2B Content, Branding, B2B Content Strategy, Maverick of Marketing, Business Continuity

How Can B2B Brands Communicate, Educate and Entertain?

Posted by MarketScale on May 5

The tools and technologies now necessary for businesses making a digital transformation as they work from home, are many of the same tools used daily by marketers. From video communication and podcasts to conversational marketing – these are the tools and technologies that power marketing and media. But still, there is an adjustment across all business units. Communication has changed as in-person, face-to-face conversations, have been virtually eliminated.

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Topics: Digital Marketing, Podcasts, Maverick of Marketing, Live Broadcast, Digital Transformation, Live Video, B2B Media, Owned Channels

Is Individualized, Account-Based Marketing Here to Stay or Just a Passing Trend?

Posted by Lauren Farrell on March 19

Account-based marketing is a simple concept – when companies decide to leverage the strategy, they treat individual prospects and customers as their own markets, providing individualized content, campaigns and more.

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Topics: B2B Marketing, STrategy, B2B Digital Marketing, Maverick of Marketing, B2B, ABM, COVID

Why Should B2B Companies Invest in Creative Resources?

Posted by Lauren Farrell on February 18

Why is creativity so vital for B2B companies today, when traditionally it has been ignored - leading to many companies being labeled as mundane or boring?

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Topics: Creative, B2B Content, B2B Digital Marketing, Content Creation, Maverick of Marketing

Women Making an Impact in Manufacturing

Posted by Lauren Farrell on February 11

How can you create an environment for employee's that "makes magic happen" - one in which they are engaged in their work and feel connected to the rest of the world?

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Topics: Manufacturing, Marketing Strategy, Maverick of Marketing

The Divide Between Sales and Marketing: Is it just a Stereotype?

Posted by Lauren Farrell on January 21

Expectations drive the stereotypes that often divide sales and marketing departments. Sales expects marketing to create a simple message and deliver qualified leads, and marketing thinks sales wants them to do the work while they travel and entertain.

These assumptions complicate things. But is the divide overhyped?

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Topics: B2B Marketing, B2B Digital Marketing, Marketing and Sales, Maverick of Marketing, Sales Enablement

Applying Industry Principles to Marketing

Posted by Lauren Farrell on January 2

It is a best practice to take something from one industry or department and use in another. The use of Lean is an exemplary example.

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Topics: Maverick of Marketing

Timely Marketing and Continuous Learning

Posted by Lauren Farrell on December 10
On this episode of the Maverick of Marketing, the Maverick spoke with Cat Allen, Digital Advertising Manager for Linux Academy. She spoke to the importance of continuous learning and the importance of education in marketing.
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Topics: B2B Digital Marketing, Continuing Education, MarketScale Radio, Maverick of Marketing

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