MarketScale Wins Three Silver Telly Awards

Posted by Lauren Farrell on June 1

MarketScale, a leading B2B media company, announced they have won three Silver Telly Awards.  Their Made In America Original Series was named a winner in the Online:Documentary Series category and The MGM Cotai Spectacle Experience won for both Branded Content: Editing and Branded Content: Business-to-Business in the 41st Annual Telly Awards.

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Topics: Video, Video Marketing, Media, Video Production, B2B Media

B2B Companies Should Build Media Brands to Offset Cancelled Events

Posted by MarketScale on April 16

Before 2020, B2B industry events spend was on pace to create a $20 billion annual market. Industry events and trade shows bring the perfect fusion of education, collaboration and sales. Leads, product demonstrations—business growth. Deals are closed, terms are discussed and innovation reigns.

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Topics: B2B Marketing, B2B Content, Content Strategy, B2B Markets, Digital Marketing, Media

The Impact of Storytelling in Video

Posted by Geoff Short on May 21

Devon - here's what I know (1)

In this podcast, we dive into the importance of storytelling and how it can really help to make a lasting impact on your customers.

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Topics: Video, Video Marketing, Marketing, Personal Branding, Media, Here's What I Know

Rebranding Like the Jonas Brothers

Posted by Geoff Short on April 26
Cameron-Cooper-and-Emily-Rector
In the world of music, 2019 has been the year of the Jonas Brothers. After a six-year hiatus from making music as a band, they are back, bigger and better than they ever were before. But anyone who has listened to the group’s new singles like "Sucker" and "Cool," knows that they are not the same Disney Channel band that initially rose to fame.
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Topics: Marketing, Branding, Personal Branding, Media, Artists, Music, Audience, Here's What I Know

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