Rebranding Like the Jonas Brothers

Posted by Geoff Short on Apr 26, 2019 2:19:01 PM
In the world of music, 2019 has been the year of the Jonas Brothers. After a six-year hiatus from making music as a band, they are back, bigger and better than they ever were before. But anyone who has listened to the group’s new singles like "Sucker" and "Cool," knows that they are not the same Disney Channel band that initially rose to fame.
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Topics: Branding, Personal Branding, Media, Artists, Music, Audience

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