Thomas Riley in the Heartland, Day 4: Hoosier Land

Posted by admin on May 4, 2018 2:31:36 PM

MarketScale analytics operations manager Thomas 'TC' Riley is on the road this week and on Thursday traveled to his fourth state since the start of the week.

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Topics: Analytics, data, Optimization, SEO

Play Ball! Quantitative Analytics Moves From Front Office to Dugout

Posted by Thomas Riley on Mar 29, 2018 2:06:52 PM

Since Moneyball, data analytics has been at the forefront of baseball discussion. However, the analytical minds behind the data have typically worked in the front office, instead of in the dugout, focusing primarily on building a winning roster, instead of in-game management.

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Topics: data, Analytics, Optimization, big data

Making The Transition From Operations to Optimization Within Your Sales Strategy

Posted by Kevin McInerny on Mar 29, 2018 1:01:33 PM

Sales Operations Should Equal Sales Optimization

Like many aspects of business in the 21st century, Sales Operations is changing. How? Well, it’s moving quickly from a reporting and administration function to much more—think of it as Sales Optimization. Longer buying cycles and global competition may be eating into your organization’s numbers. It’s time to address the increased cost of sales head on by taking a closer look at your Sales Operations team.

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Topics: MarketScale B2B Marketing, Millennials, Marketing and Sales, Automated Sales, Sales Cycle, Optimization

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