Rebranding Like the Jonas Brothers

Posted by Geoff Short on Apr 26, 2019 2:19:01 PM
Cameron-Cooper-and-Emily-Rector
In the world of music, 2019 has been the year of the Jonas Brothers. After a six-year hiatus from making music as a band, they are back, bigger and better than they ever were before. But anyone who has listened to the group’s new singles like "Sucker" and "Cool," knows that they are not the same Disney Channel band that initially rose to fame.
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Topics: Branding, Personal Branding, Media, Artists, Music, Audience

The Art of Branding Yourself

Posted by Breanna Perkins on Apr 11, 2019 11:30:14 AM

Marketing has become both an art and a science. With changing algorithms, an increased number of tools, and more data and analytics than can be digested by even an entire marketing team - it can be hard to keep up. Pair that with the variety of content types and mediums, and marketing has transformed into a carefully analyzed art form. 

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Topics: Thought Leadership, Content Creation, Marketing, Digital Marketing, Personal Branding

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