The Divide Between Sales and Marketing: Is it just a Stereotype?

Posted by Lauren Farrell on January 21

Expectations drive the stereotypes that often divide sales and marketing departments. Sales expects marketing to create a simple message and deliver qualified leads, and marketing thinks sales wants them to do the work while they travel and entertain.

These assumptions complicate things. But is the divide overhyped?

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Topics: B2B Marketing, B2B Digital Marketing, Marketing and Sales, Maverick of Marketing, Sales Enablement

The Perfect Alignment of Sales and Marketing

Posted by Lauren Farrell on October 23

Sales and marketing ultimately cannot exist without each other but often they are siloed and inherently selfish to their own goals that don’t necessarily align. But today it is more crucial than ever before that the strategies of both are aligned and compliment each other. And even more importantly, that the two areas collaborate – extensively.

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Topics: Marketing and Sales, Marketing Strategy, Market Makers, Sales Enablement

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