MarketScale analytics operations manager Thomas 'TC' Riley is on the road this week and on Thursday traveled to his fourth state since the start of the week.
Content Marketing correlates directly with SEO
When it comes to digital marketing, many of us have a tendency to see things in black and white, technical SEO and heuristic based Content. The truth of the matter is, the best results come from a healthy combination of the two. Content and SEO are the ying and yang of a great web presence.
The first thing to keep in mind when thinking about the term Search Engine Optimization, is what are your customers/prospects actually looking for? The single best way to gain traction with Google is to simply be the best answer to a question. How is ice-cream made? What are good cloud solutions for logistics companies? Should my team invest in a new project management platform?
The Danger of SEO as “SEO”
In the content marketing biz, one tends to get a lot of questions about Search Engine Optimization (SEO). Certainly, concerns about enhancing SEO make sense. After all, publishing content on a company blog site will not generate business growth if prospects can’t find that content when searching the web.