Why Digital Marketing Is Shifting From SEO to SEM with Eric Karson, Ph.D., of Villanova University

Posted by Zach Werblo on September 21
 


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Topics: Thought Leadership, Marketing Theory, SEO

Thomas Riley in the Heartland, Day 4: Hoosier Land

Posted by admin on May 4

MarketScale analytics operations manager Thomas 'TC' Riley is on the road this week and on Thursday traveled to his fourth state since the start of the week.

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Topics: SEO, data, Analytics, Optimization

How Content Marketing and SEO Relate in 2017

Posted by Terry M. O’Connell on May 19

Content Marketing correlates directly with SEO

When it comes to digital marketing, many of us have a tendency to see things in black and white, technical SEO and heuristic based Content. The truth of the matter is, the best results come from a healthy combination of the two. Content and SEO are the ying and yang of a great web presence.

The first thing to keep in mind when thinking about the term Search Engine Optimization, is what are your customers/prospects actually looking for? The single best way to gain traction with Google is to simply be the best answer to a question. How is ice-cream made? What are good cloud solutions for logistics companies? Should my team invest in a new project management platform?

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Topics: B2B Marketing, B2B Content, SEO

SEO Zen Wisdom: To Enhance SEO, Do Not Aim for “SEO”

Posted by Owen Matson, Ph.D. on April 20

The Danger of SEO as “SEO”

In the content marketing biz, one tends to get a lot of questions about Search Engine Optimization (SEO).  Certainly, concerns about enhancing SEO make sense.  After all, publishing content on a company blog site will not generate business growth if prospects can’t find that content when searching the web.

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Topics: Content Strategy, B2B Digital Marketing, SEO

5 Reasons the Future of B2B Marketing Lies in Video Content

Posted by Owen Matson, Ph.D. on December 15

More video content is uploaded online in 30 days than all three major U.S. T.V.  networks combined have created in the past 30 years.  

In an era increasingly defined by the power of the visual, online presence means online video.  Here’s why.

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Topics: Video, B2B Marketing, SEO, Video Marketing

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