Why Employee Advocacy Should be the Cornerstone of your Marketing Strategy

Posted by Lauren Farrell on November 25

Empowering employees to be champions of your brand is more important than ever before. 92% of people trust recommendations from their family and friends over any form of advertising. Employees who are advocates for their employers help to lead recruitment, increase brand awareness and even drive leads.

Read More

Topics: Business Communication, Thought Leadership, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, Employee Advocacy, B2B Social Selling, Social Selling, Maverick of Marketing

The Five Goals of Social Media Marketing

Posted by Daniel Litwin on December 12

 

Read More

Topics: Social Media Marketing, B2B Digital Marketing, B2B Social Media Marketing, Digital Marketing, Continuing Education

Quick Tips for Growing Your Network on LinkedIn

Posted by Owen Matson, Ph.D. on April 3

Quick Tips for Growing Your Network on LinkedIn

Anytime someone calls into your office looking for information but is not yet ready to become a customer you should be connecting with them on LinkedIn and nurturing that lead even further. Building these types of connections is a great way to build up your potential client base and connect with a much broader network. LinkedIn has 3 degrees of connections, 1st, 2nd and 3rd, so you have the potential to connect with millions of people.

Read More

Topics: Social Media Marketing, Social Selling, LinkedIn, B2B Digital Marketing, B2B Social Media Marketing

Are We Containers for Content? The Origin of Memes

Posted by Owen Matson, Ph.D. on March 20

"When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host cell.”--Richard Dawkins, The Selfish Gene 

MEME

  1. A cultural item that is transmitted by repetition and replication in a manner analogous to the biologocal transmission of genes. 
  2. A cultural item in the form of an image, video, phrase, etc., that is spread vie the internet and often altered in a creative or humorous way.

The word “meme” was invented about 40 years ago by evolutionary theorist Richard Dawkins.  Dawkins coined the term in his controversial 1976 book, The Selfish Gene.  The book is famous.  The word “meme” is even more famous.

Read More

Topics: Creative, Content, inbound, B2B Content, Content Strategy, Social Media Marketing, B2B Social Selling

Quick Tips for B2B Marketing on LinkedIn

Posted by Owen Matson, Ph.D. on March 17

Why LinkedIn?

With its publishing platform and career-centric approach to social networking, LinkedIn has become a vital space for B2B brands to connect with clients and prospects in niche markets. Consider the statistics:

Read More

Topics: Content, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, B2B Social Selling, Social Selling, LinkedIn

How to Google Potential Leads on LinkedIn

Posted by Owen Matson, Ph.D. on March 17

Google, then LinkedIn... 

LinkedIn stalwarts will likely notice, with no little disappointment, that LinkedIn recent update has removed the very robust advanced search options from it's premium account subscription.  many depended on the search for lead generation. But there's a simple solution:

Read More

Topics: Marketing Services, Content, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, B2B Social Selling

Ugh—Join a Social Site?  Despite Obvious Value, Joining Social Media Can Feel Like an Obligation

Posted by Owen Matson, Ph.D. on March 17

While Social Media is Essential to Businesses, the Reluctance to Dive in Makes Sense  

Joining and marketing your business on social media site is no longer an option, but a necessity.  It’s also fun. But diving in cold turkey is hard. Watching a really good show on Netflix is also fun. But that doesn’t mean it’s easy to commit to a new series... 

Read More

Topics: B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, B2B Social Selling, Social Selling

How Marketing and Sales Leverage Social Selling to Increase Sales in B2B Markets

Posted by Owen Matson, Ph.D. on March 14

What Is Social Selling?

Social selling is the use of social media by salespeople to interact directly with prospects. Sales reps provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy. The use of social media in sales allows salespeople to engage with potential customers without interrupting their daily lives with cold calls and hard sells.

Read More

Topics: Automated Sales, Content, B2B Marketing, Sales Cycle, B2B Content, Content Strategy, Social Media Marketing

How to Leverage Instagram In Your B2B Marketing

Posted by Owen Matson, Ph.D. on March 14

HOW TO LEVERAGE INSTAGRAM IN YOUR B2B MARKETING

Many B2B companies (misguidedly) label Instagram as a casual, “just for fun” social media channel. Why? Because it is popular as a personal story telling social channel. However, this doesn’t mean it can’t be a valuable platform for B2Bs. The sales process begins when a brand tells its story, and guess what? Instagram offers exactly that: a unique method of creating a brand identity and generating awareness with an audience of more than 500 million active users.

Read More

Topics: Content, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing

For B2B Brands, User-Generated-Content Means More Powerful Content in Less Time

Posted by Owen Matson, Ph.D. on March 13

UGC in the B2B: What is User Generated Content?

UGC, or User Generated Content, is the practice of encouraging, curating, and utilizing content produced by clients and audiences.  Instead of producing the content for audiences to read and view, companies operate as editors collecting the work from current and prospective clients. 

Because many of the most high-profile and successful UGC campaigns have taken place in the context of B2C markets (see, for example,  Starbuck’s White Cup Content from 2014), the practice has long been perceived as the exclusive terrain of B2C marketing.  Yet, more recently, the practice has proved equally beneficial in the B2B world.  Intuit, ESPN, and Salesforce have all found success in UGC campaigns.

To help get you started on developing your own UGC campaign, we provide an expansive overview that includes all the why's and how's of UGC content. 

Read More

Topics: Video, Content, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing

Recent Posts

Posts by Topic

see all