Statistics Point to Big Returns on Employee Advocacy in B2B Social Media Marketing

Posted by Owen Matson, Ph.D. on Mar 13, 2017 8:00:00 AM

Studies Show that B2B Marketers Who Implement an Employee Advocacy Pogram in their Social Media Marketing Strategy Boost Sales and EnhanceCompany Culture 

In 2015 Hinge Marketing surveyed marketing professionals who utilize employee advocacy programs to promote social media initatives.   The study reports that 96% of those surveyed identified benefits from employee advocacy. Here's a breakdown of the results:

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Topics: Social Media Marketing, B2B Content, B2B Marketing, Content Strategy

Employee Advocacy: It’s like Super-Hyper-Caffeinated Espresso for Your Social Media Strategy

Posted by Owen Matson, Ph.D. on Mar 10, 2017 4:16:38 PM

Employee Advocacy: It’s like Hyper-Caffeinated Espresso for Your Social Media Strategy  

Got a social media strategy?  Yep. 

Want to make it work better?  Of course.

What’s the Next Step?  You need an employee advocacy program

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Topics: B2B Content, B2B Marketing, Content Strategy, Social Media Marketing, Employee Advocacy

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