Marketing used to be simple, or so it seemed. Write a blog. Post a blog. Wait for Google to index the blog. And suddenly your company, your products, and you – were discovered. Anyone could do it, and everyone did. But then everything changed. And whether you know it or not, it's a marketer's dream.
Quick Tips for Growing Your Network on LinkedIn
Anytime someone calls into your office looking for information but is not yet ready to become a customer you should be connecting with them on LinkedIn and nurturing that lead even further. Building these types of connections is a great way to build up your potential client base and connect with a much broader network. LinkedIn has 3 degrees of connections, 1st, 2nd and 3rd, so you have the potential to connect with millions of people.
With its publishing platform and career-centric approach to social networking, LinkedIn has become a vital space for B2B brands to connect with clients and prospects in niche markets. Consider the statistics:
While Social Media is Essential to Businesses, the Reluctance to Dive in Makes Sense
Joining and marketing your business on social media site is no longer an option, but a necessity. It’s also fun. But diving in cold turkey is hard. Watching a really good show on Netflix is also fun. But that doesn’t mean it’s easy to commit to a new series...