The Present & Future of Content

Posted by Lauren Farrell on June 13

Marketing used to be simple, or so it seemed. Write a blog. Post a blog. Wait for Google to index the blog. And suddenly your company, your products, and you – were discovered. Anyone could do it, and everyone did. But then everything changed. And whether you know it or not, it's a marketer's dream.

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Topics: Thought Leadership, Social Selling, Content Creation, B2B Content Strategy, Video Marketing, Publications, Podcasts

Quick Tips for Growing Your Network on LinkedIn

Posted by Owen Matson, Ph.D. on April 3

Quick Tips for Growing Your Network on LinkedIn

Anytime someone calls into your office looking for information but is not yet ready to become a customer you should be connecting with them on LinkedIn and nurturing that lead even further. Building these types of connections is a great way to build up your potential client base and connect with a much broader network. LinkedIn has 3 degrees of connections, 1st, 2nd and 3rd, so you have the potential to connect with millions of people.

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Topics: Social Media Marketing, Social Selling, LinkedIn, B2B Digital Marketing, B2B Social Media Marketing

Quick Tips for B2B Marketing on LinkedIn

Posted by Owen Matson, Ph.D. on March 17

Why LinkedIn?

With its publishing platform and career-centric approach to social networking, LinkedIn has become a vital space for B2B brands to connect with clients and prospects in niche markets. Consider the statistics:

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Topics: Content, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, B2B Social Selling, Social Selling, LinkedIn

Ugh—Join a Social Site?  Despite Obvious Value, Joining Social Media Can Feel Like an Obligation

Posted by Owen Matson, Ph.D. on March 17

While Social Media is Essential to Businesses, the Reluctance to Dive in Makes Sense  

Joining and marketing your business on social media site is no longer an option, but a necessity.  It’s also fun. But diving in cold turkey is hard. Watching a really good show on Netflix is also fun. But that doesn’t mean it’s easy to commit to a new series... 

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Topics: B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, B2B Social Selling, Social Selling

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