It's a question that has been asked quite a bit in recent years: How do you fix Major League Baseball? It's an even trickier answer for people in the marketing and sales departments for Major League Baseball teams.
While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience of anywhere in the world. MarketScale followed the team during their week-long lead-up to Opening Day 2018 to see how the Bananas sellout games in a town where baseball has failed for decades. If you haven’t watched episode one and two, you can catch up on all the action right here.
MarketScale Sports and Entertainment, presents our trailer for our upcoming Savannah Bananas series debut, highlighting the challenges, processes, opportunities, technologies and leadership lessons from owning and operating a 'fans first' baseball team.