"Anyone? Anyone?" From Information to Transformation: Narrative Marketing as Experiential Education

Posted by Owen Matson, Ph.D. on July 4

Content Marketing fundamentally involves an attempt to inform—that is, educate—a specific audience.  Effective content marketing thus requires the ability to educate effectively. The key phrase here is "effective education."  Anyone who's seen Ferris Bueller's Day Off knows what ineffective education looks like.  Teaching is a kind of marketing--and vice versa.  Whether in classrooms or on company websites, nobody learns much from droning abstractions.  Students can be a tough audience--marketing can learn a few things from effective teaching practice.

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Topics: Creative, Content, inbound, Narrative Marketing, Business Communication, Brand, storytelling, B2B Marketing

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