Why Employee Advocacy Should be the Cornerstone of your Marketing Strategy

Posted by Lauren Farrell on November 25

Empowering employees to be champions of your brand is more important than ever before. 92% of people trust recommendations from their family and friends over any form of advertising. Employees who are advocates for their employers help to lead recruitment, increase brand awareness and even drive leads.

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Topics: Business Communication, Thought Leadership, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, Employee Advocacy, B2B Social Selling, Social Selling, Maverick of Marketing

The Genius of the Bachelor

Posted by Tyler Kern on July 29

Since 2002, fans of The Bachelor have been gathering en masse around their televisions with heavy pours of rosé to watch contestants go on a "journey" to find love. While other reality TV shows have fallen by the wayside, The Bachelor franchise is still going strong fueled by spinoff shows and a rabid social media fanbase.

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Topics: Thought Leadership, Here's What I Know, The Bachelor, Television

The Present & Future of Content

Posted by Lauren Farrell on June 13

Marketing used to be simple, or so it seemed. Write a blog. Post a blog. Wait for Google to index the blog. And suddenly your company, your products, and you – were discovered. Anyone could do it, and everyone did. But then everything changed. And whether you know it or not, it's a marketer's dream.

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Topics: Thought Leadership, Social Selling, Content Creation, B2B Content Strategy, Video Marketing, Publications, Podcasts

Storytelling & Education: The Power of Thought Leadership in Marketing

Posted by William Desuchle on June 12

People are inundated with choices today. This is true in business but even more so when it comes to content consumption. Traditional media and advertising fail to connect with modern buyers and individuals are turning to more innovative solutions to stay educated, informed and inspired.

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Topics: storytelling, Thought Leadership, Branding

The Art of Branding Yourself

Posted by Breanna Perkins on April 11

Marketing has become both an art and a science. With changing algorithms, an increased number of tools, and more data and analytics than can be digested by even an entire marketing team - it can be hard to keep up. Pair that with the variety of content types and mediums, and marketing has transformed into a carefully analyzed art form. 

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Topics: Thought Leadership, Content Creation, Marketing, Digital Marketing, Personal Branding, Here's What I Know

Winning at the Sport of Content Marketing

Posted by Kevin McInerny on January 31
 

As the Super Bowl approaches, the single most important game in the National Football League and one of the most iconic sporting events in the world, we can see just how alike sports and marketing really are. How are these teams preparing for the biggest game of the year? They are using their data to develop a winning strategy that gives them their competitive edge. They are watching film and seeing which plays will be successful against their opponents. Content marketing, surprisingly to some, should be treated in the same fashion.

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Topics: Thought Leadership, B2B Marketing, Content Marketing, Content Marketing Statistics, B2B Content Strategy

Five Marketing Trends to Watch in 2019

Posted by Kevin McInerny on January 28

It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.

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Topics: Thought Leadership, B2B Industry News, Marketing, Digital Marketing, Marketing and Sales, Content Marketing Statistics, B2B Content Strategy, Marketing Across Verticals, Video Marketing

Why Digital Marketing Is Shifting From SEO to SEM

Posted by Zach Werblo on September 21
 


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Topics: Thought Leadership, Marketing Theory, SEO

Alan Brawn Joins Pro AV Now for Digital Signage Discussion

Posted by Denis McInerny on November 8

Alan Brawn calls into the show today to discuss some key elements of Digital Signage in the industry as well as highlights a new/old Display technology: Direct View LED.

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Topics: Creative, Content, Narrative Marketing, storytelling, Thought Leadership, STrategy

Video Continues to Lead Content Marketing Formats

Posted by Denis McInerny on October 30

The power of marketing with video content has been well documented. In B2B marketing, popular uses for video marketing include: 

  • Customer testimonial video
  • 3D product videos
  • Videos demonstrating how products are made
  • Animated explainer videos
  • Tradeshow and live event video content
  • Employee interviews and company history videos
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Topics: Creative, Content, Narrative Marketing, storytelling, Thought Leadership, STrategy

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