Events have always been a primary thread through every aspect of our lives. From concerts and games to conferences and trade shows, many of us spend a significant amount of time attending various in-person events, until recently when the pandemic forced us to move almost everything, online. But were virtual experiences and the demand for them something on track to become popular already – or did the current pandemic force them to become more common than they ever would have been?
From CES and SXSW, to NAB, InfoComm, FabTech, OTC and thousands more – industry events provide a platform for people to meet, grow, converse and learn. But as we are all aware – unforeseen disruption from the coronavirus is eliminating a platform that so many depend on. Coronavirus is not the first virus outbreak that has international implications causing industry-wide disruption; nor will it be the last. But does the disruption need to be as extensive as it seems?
The 2017 International Wireless Communications Expo
Taking place March 27-31, 2017 in Las Vegas, IWCE is a venue where people can make the human connections they need to be successful, whether it is connecting to a future client, boss, employee or business partner. It is also where people can connect to information about a technology, product or policy that is crucial to success. See innovation at its best and join us for the premier event for communications technology.
MarketScale is there with partnering clients. After all, digital marketing plays a key role in increadesing the ROI on trade show attendance. To learn more about how MarketScale can help you leverage the benefits of event marketing, visit our website.
To learn more, visit iwceexpo.com
At the Cutting Edge of Spectacle...
Digital Signage Expo is the world’s largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital display and interactive technology solutions for customer and employee communications.
MarketScale is attending GlobalShop 2017, the largest shopper marketing expo in the United States. The event, held at Mandalay Bay, Las Vegas features engaging technology that is driving the next evolution of retail. Top attendees include Apple, Google, Samsung, Sony, and many of the world's leading retail brands.
MarketScale in Las Vegas for Global Shop 2017
"GlobalShop, the only trade show that combines retail design, merchandising, shopper-facing technology & marketing. GlobalShop brings together the retail world’s top influencers under one roof."
In an era of digitized marketing, one might think trade shows and other live-event-based marketing strategies would move into decline. To the contrary, tradeshow marketing as a tactic has shown remarkable resilience. After all, marketers realize that there is no substitute for face-to-face meetings with clients and key business partners. Moreover, digitization has only enhanced the potential marketing power of trade events.