Elevating Production: Searching for a  Video Leader

Posted by Lauren Farrell on July 23
Providing a creative solution and executing it is what makes marketing campaigns stand out. The ability to connect with a target audience through captivating and detailed storytelling makes video an incredibly valuable asset to brands.
 
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Topics: Video, B2B Marketing, Hiring

Sony's Rise & Canon's Demise

Posted by Geoff Short on May 21
Josh-Brummett
 
About eight years ago, Canon started to dominate the video market with its 5D MKII camera lineup. Being able to capture high quality 1080p video and beautiful photos in one body was a huge selling point to filmmakers. Canon sat on this throne for many years, with little innovation or change to their DSLR lineup.
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Topics: Video, Marketing, Video Marketing, Sony, Canon, Here's What I Know

The Impact of Storytelling in Video

Posted by Geoff Short on May 21

Devon - here's what I know (1)

In this podcast, we dive into the importance of storytelling and how it can really help to make a lasting impact on your customers.

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Topics: Video, Video Marketing, Marketing, Personal Branding, Media, Here's What I Know

How Twitch is Changing Gaming

Posted by Geoff Short on April 17
Jared-Street-and-Zac-Brummett
 
Video games have always revolved around competition. From the one-on-one battles of Pong in the early 1970s until now, these virtual worlds have captured people’s attention through struggles and rivalries.
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Topics: Video, Content Marketing, Content Creation, Video Marketing, Live Stream, Influencer Marketing, Gaming, Here's What I Know

Capturing the Ideas that Sparked Innovation This Year

Posted by Denis McInerny on February 20

 

 

MarketScale was all over the world in 2018. From Dubai to Deutschland, there is nowhere the company that is too far or too difficult to get to.

We are proud of the work we did in the in the last 12 months with our clients and colleagues and hope you enjoy our best clips.

Enjoy some of our best clips and get ready for many more in the months to come. Where in the world will MarketScale go next!?

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Topics: Video

MARKETSCALE ORIGINAL SERIES: WELCOME TO THE SHOW – EPISODE 3

Posted by Zach Werblo on September 14

While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience of anywhere in the world. MarketScale followed the team during their week-long lead-up to Opening Day 2018 to see how the Bananas sellout games in a town where baseball has failed for decades. If you haven’t watched episode one and two, you can catch up on all the action right here.

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Topics: Video, Original Series, Sports & Entertainment

MarketScale Original Series: Changing the Business of Baseball with the Savannah Bananas

Posted by Denis McInerny on June 19

MarketScale Sports and Entertainment, presents our trailer for our upcoming Savannah Bananas series debut, highlighting the challenges, processes, opportunities, technologies and leadership lessons from owning and operating a 'fans first' baseball team.

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Topics: Video, MarketScale B2B Marketing, Original Series, Sports & Entertainment

How the World Learns: The Power of Video for NBA Stars and B2B Content Marketing

Posted by Denis McInerny on May 22

Digital natives love YouTube, devouring hours of video daily. It’s even making them better at what they do. Take the story of Jayson Tatum, star of the Boston Celtics, featured in the Wall Street Journal. While his youth certainly has a lot to do with his ability on the court, his age also gives him different tools than those of the generations before him. He grew up watching YouTube videos. To be more precise, he didn’t just watch them. He studied them. That’s how people learn today. If you want to know how to do something or become better at it, there’s bound to be thousands, if not millions, of videos to help you.

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Topics: Video, B2B Digital Marketing, B2B Content Writing, Digital Marketing

MarketScale in Dubai for Video Production at Gulfood 2018

Posted by Josh Brummett on March 1

MarketScale just completed one of its most exciting assignments of all time, filming in Dubai, UAE, in February at the Gulfood show. The memorable event, which took place from February 17th through the 21st at the Dubai World Trade Center, is an annual celebration of the global food and beverage community—a chance for innovators and industry thought leaders to gather and connect.

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Topics: Video, Content Creation, B2B Content Strategy

Jason Young on Changing The Fan Experience with Samsung

Posted by Denis McInerny on December 21

Jason Young on Changing The Fan Experience with Samsung

On this episode of the Pro A/V podcast, we have the chance to chat with Jason Young, Senior Channel Technical Manager of Samsung Electronics America. Jason leads us through the world of digital signage, and how it plays a major role in the fan experience in sports. 

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Topics: Video, Content, B2B Content

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