Made in America - A MarketScale Original Series, provides an intimate look at companies across the United States manufacturing at home, integrating with their local communities and changing the shape of the American economy. We are proud to be named a Platinum Award Winner for the series, by the AVA Digital Awards.
Marketing used to be simple, or so it seemed. Write a blog. Post a blog. Wait for Google to index the blog. And suddenly your company, your products, and you – were discovered. Anyone could do it, and everyone did. But then everything changed. And whether you know it or not, it's a marketer's dream.
In this podcast, we dive into the importance of storytelling and how it can really help to make a lasting impact on your customers.
In this modern era of disruption, there are not many services that have altered the landscape of culture and business like YouTube has. What started as a home video host has become one of the biggest companies in the United States and has forever changed the way people receive information.
It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.
What’s your favorite viral video or television commercial? Why is it so memorable? Chances are good it stays in your mind thanks to good storytelling, using the elements of strong emotion, surprise, or even fear to stop you right in your tracks and make you pay attention—then share it with your friends. Unfortunately, in the vast world of content marketing, creators sometimes forget to put the art of telling good stories front and center. Most commercials you see these days have interesting visuals and audio but lack a clear and distinct main idea. To produce effective video, you have to stay true to your central story. After that, everything else becomes secondary but still contributes to communicating one idea.
Topics: Video Marketing
Nothing says summer in America like our National Pastime.
Terence Mann (played by James Earl Jones) may have said it best in the classic baseball movie Field of Dreams:
“The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It’s been erased like a blackboard, rebuilt, and erased again. But baseball has marked the time. This field, this game, is a part of our past, Ray. It reminds us of all that once was good, and that could be again.”