How Twitch is Changing Gaming

Posted by Geoff Short on Apr 17, 2019 4:04:18 PM
Jared-Street-and-Zac-Brummett
 
Video games have always revolved around competition. From the one-on-one battles of Pong in the early 1970s until now, these virtual worlds have captured people’s attention through struggles and rivalries.
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Topics: Video, Content Marketing, Content Creation, Video Marketing, Live Stream, Influencer Marketing, Gaming

HOW YOUTUBE CREATORS CAN STAND OUT

Posted by Geoff Short on Apr 16, 2019 12:18:49 PM

In this modern era of disruption, there are not many services that have altered the landscape of culture and business like YouTube has. What started as a home video host has become one of the biggest companies in the United States and has forever changed the way people receive information.

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Topics: Marketing Technology, Brand Strategy, Video Marketing, YouTube

Five Marketing Trends to Watch in 2019

Posted by Kevin McInerny on Jan 28, 2019 1:03:51 PM

It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.

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Topics: Thought Leadership, B2B Industry News, Marketing, Digital Marketing, Marketing and Sales, Content Marketing Statistics, B2B Content Strategy, Marketing Across Verticals, Video Marketing

5 TIPS FOR CREATING IMPACTFUL VIDEO MARKETING CONTENT

Posted by Denis McInerny on Aug 29, 2018 8:55:14 AM

What’s your favorite viral video or television commercial? Why is it so memorable? Chances are good it stays in your mind thanks to good storytelling, using the elements of strong emotion, surprise, or even fear to stop you right in your tracks and make you pay attention—then share it with your friends. Unfortunately, in the vast world of content marketing, creators sometimes forget to put the art of telling good stories front and center. Most commercials you see these days have interesting visuals and audio but lack a clear and distinct main idea. To produce effective video, you have to stay true to your central story. After that, everything else becomes secondary but still contributes to communicating one idea.

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Topics: Video Marketing

Videoblog: Evan Bentley Talks Content Marketing

Posted by Denis McInerny on Apr 12, 2018 4:22:32 PM
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Topics: B2B Digital Marketing, Video Marketing

Content Marketing has become Video Marketing

Posted by Nathan Jajan on Sep 22, 2017 12:28:27 PM

 

History of Video in the Industry: In 1981, MTV launched the prophetic one hit wonder, “Video Killed the Radio Star”. Remembered by its catchy tune but personified by the sentiment that traditional media was dead. The lyrics, “Rewritten by machine on new technology” seems timeless as marketer’s struggle to adapt to new technologies in the B2B domain in 2017. With an ever-cluttered advertising space, how do companies differentiate themselves in content marketing. The answer is video. From a study done by Animoto, 4 times as many customers would rather watch a video about a product than read about it. The concept of video marketing originated on the television screen in the 1940’s. However, the 21st century has been defined by a different black mirror: the cell phone. The dot com boom brought about the great social media companies that occupy our every waking moment. YouTube, Facebook, and Instagram make up the conglomerate that governs both social and video marketing today.

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Topics: B2B Content, B2B Content Strategy, Video Marketing

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